VP of Sales

An Introduction To Primer

We're the world's first unified payment infrastructure, empowering businesses worldwide to unleash their payment potential. By choosing our platform, merchants can take control over their payment stack, create unique commerce experiences, accelerate their roadmap and increase payment success. We strive to make something complex, incredibly simple and intuitive. The world's top investors, including Accel, Balderton, Iconiq, and Tencent, have invested in Primer's vision to rebuild payments and commerce from the ground up.

Join us in shaping the future of payments and commerce.

What Will You Be Doing?

Own and scale Primer's global sales strategy : Lead the design, execution, and continual refinement of Primer's end-to-end sales strategy across all markets. You will be responsible for setting the commercial vision, aligning cross-functional resources, and delivering against ambitious revenue targets. This includes owning key deals, iterating on playbooks, and driving expansion into new verticals and geographies.

Build, inspire and uplevel a world class sales team : Lead a high-performing, distributed team of BDMs and sales leaders, fostering a culture of accountability, clarity, and ambition. You'll not only hire and scale top talent, but also develop and retain them by building clear career paths and development opportunities.

Act as a strategic growth partner across Primer : Collaborate with Product, Partnerships, Marketing, and Customer Success to ensure sales is embedded in every stage of the customer lifecycle. You will bring the voice of the customer into the business, ensure tight GTM alignment, and translate market feedback into action.

Drive operational excellence and commercial rigor : Instill a culture of data-driven decision-making, urgency, and reliability with a strong emphasis on collaboration with our Revenue Operations and Finance teams. You'll improve sales efficiency by refining forecasting, territory planning, pipeline management (Salesforce), and performance metrics ensuring Primer's growth is predictable, sustainable, and aligned to our broader business goals.

Model our leadership values : Lead with integrity, curiosity, and ownership. You set the pace, lead by example, and operate with the mindset of a founder. You're not afraid to get in the trenches when needed, and your team trusts you because you consistently deliver internally and externally.

What We'd Love To See

Proven sales leadership : 10+ years of progressive experience in sales, with at least 5+ years leading and scaling high-performing teams in global or multi-region capacities. Experience in B2B SaaS, fintech, or payments is strongly preferred.

Strategic operator : A track record of owning and delivering commercial strategies across multiple markets or customer segments. You can navigate complexity, build scalable systems, and tie day-to-day execution to long-term business goals.

Customer first relationship builder : Executive presence and credibility with C-level stakeholders. You know how to build trust fast and are passionate about solving problems for customers.

Deal and process excellence : Skilled in leading complex sales cycles, negotiating high-value contracts, and working closely with legal and finance. You bring precision and discipline to every stage of the sales funnel.

Entrepreneurial mindset : Self-starter with the ability to work independently in a fast-paced, high-growth environment.

You May Not Like It Here If

You enjoy working in an office-setting, we are remote-first and always will be!

You are not comfortable with shifting context and navigating ambiguity

What's Life Like At Primer?

We've been recognised as a top global employer, #1 in FinTech for 'flexibility'! We're building a culture where people can come and do their best work and enjoy it. We want our people to be proud of the impact that they have at Primer, and of the work that they are doing. You will be working with a team of people who are mission-driven, smart, and reflective, and who are invested in building exceptional products and delivering success for our merchants.

We work remotely. We believe that building a successful, profitable company goes beyond proximity. We invest in our relationships with each other through great remote working practices and thoughtfully designed face-to-face time together. Our heads-together time comes in the form of workstations, our annual company retreat, and co-working space access worldwide.

Finally, let's go ahead and say it. The work that we do is challenging. Startups are a challenge, building category defining products is a challenge. You should be prepared for a challenge at Primer. But, there's a big difference between a challenge and a struggle. The key difference is that the right challenge comes with the right support structures, an acceptance that not everything always goes to plan, a collaborative environment, and a great team around you. It's never a challenge that you will face alone.

Our Benefits

We are fully remote and globally distributed; and have been since day one

Competitive share options

Uncapped holiday, with 25 days minimum to be taken

Co-working space access

Workations & Company Retreat

The best equipment for your role

500 towards your home office setup

Generous learning budget

Private Medical Insurance

A broad set of additional perks and benefits (depending on location)

Don't Meet Every Single Requirement?

At Primer, we're dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply. You may be the right candidate for this or other roles. Primer is committed to the equal treatment of all current and prospective employees, regardless of background or beliefs.

Primer adopts a zero-tolerance approach to discrimination. We are committed to providing equal opportunities to all current and prospective employees regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.