VP, Sales LATAM

This position is responsible for the general management of all activities in LATAM / Caribbean / Cruise Ships / Travel retail Americas region.

The Vice President will be responsible for driving revenue growth, maximizing Cash Operating Profit, and elevating TAG Heuer presence in the Watches Luxury.

This executive role requires visionary leadership, a deep understanding of luxury consumer behavior, and intellectual agility to seamlessly navigate retail and wholesale channels while operating in both direct and functional reporting structures.

The ideal candidate is a strategic thinker possessing a 360-degree approach in luxury industry, integrating sales strategy with customer experience, brand positioning, financial performance, and cross-functional collaboration to ensure long term business success.

STRENGTHS FOR SUCCESS

• Strategic vision and Execution – Ability to analyze, conceptualize and implement long term Wholesale and Retail sales strategies aligned with overall brand objectives across different regions for maximizing sell-in, sell-through and profit.
• Brand Alignment – Ability to maintain and enhance the exclusive image and reputation of TAG Heuer.
• Intelligence agility to navigate and integrate both retail and wholesale channels, balancing direct and functional leadership responsibilities.
• Strong negotiation and persuasion skills in high-stakes luxury market transactions.

REPORTING RELATIONSHIPS

Job responsibilities

ESSENTIAL JOB FUNCTIONS

Profile

Additional information

Employee benefits : At our Maison, we offer a generous and comprehensive benefits package including medical insurance, bonus or commission structure, paid time off, retail holiday pay, 401k, automatic employee contribution, employee assistance programs and more.

Our Company values diversity and provides equal employment opportunities to all employees and applicants without regard to race, color, religion, religious creed, national origin, ancestry, citizenship, sex, gender (including gender identity and expression), pregnancy, age, sexual orientation, physical or mental disability, medical condition, genetic information, sexual orientation, marital status, familial status, veteran status, or any other legally protected status under applicable federal, state or local laws. This policy applies to all terms and conditions of employment, including but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, and to perform crucial job functions.

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