CRE Market Development Consultant

Job Description

Job Description

About Branch

Branch is shaking up the $46B office furniture industry to create work experiences for the 21st century : easy, flexible and smart so you can sit down (or stand) and get to work.

We're based in NYC and backed by the investors behind household brands and products like Peloton, Feastables, Eight Sleep, Caraway and Venmo. We’re an ambitious group of problem solvers innovating across design, software, health and logistics, and we’re looking for entrepreneurial teammates who like a challenge.

The Opportunity

When we launched Branch in 2019, our original mission was making it easy for teams of all sizes to furnish a corporate office with the speed and cost of a big box store, but the ease, ergonomics and quality of high-end contract furniture. During COVID, we put that mission on hold to support the millions of new remote workers creating workspaces at home.

Now the world is changing again. Over the past two years, we’ve had a front-row view as many organizations have returned to the office, with more adopting a hybrid approach. Branch is uniquely positioned to become the partner of choice for companies that want to create inspiring and ergonomic workspaces anywhere their team works, whether remote, hybrid, or in the office full-time—all without breaking the bank.

We’re already doing it : our office products have achieved rave reviews from startups and landlords to F500 companies and institutions like Google, Shopify, LVMH, SpaceX and MIT. We’ve built Branch Business to eight figures of annual revenue, and it’s time to take it to the next level, driven by partnerships in the commercial real estate ecosystem.

The Role

Branch is seeking a CRE Market Development Consultant to conduct a strategic analysis of the New York City commercial real estate market and develop comprehensive recommendations for engaging the CRE brokerage, commercial landlord, and A&D communities.

In this consulting engagement, you will analyze market dynamics, assess competitive positioning, and design strategic frameworks to guide Branch's market development efforts in NYC. You will research CRE industry trends and stakeholder needs, evaluate partnership opportunities, and deliver strategic recommendations to Branch's executive team on market entry strategies, referral program design, and stakeholder engagement approaches.

The ideal candidate has management consulting or strategic advisory experience, deep knowledge of commercial real estate, office furniture, or proptech sectors, and strong analytical capabilities. You should excel at conducting market research, stakeholder interviews, and translating insights into actionable strategic recommendations for senior leadership.

Scope of Work :

• Analyze and evaluate the NYC CRE market landscape to identify strategic partnership opportunities with key commercial brokerages, commercial landlords, and A&D firms
• Leverage your expertise to develop strategic frameworks and recommendations for market positioning and partnership opportunities with commercial brokerages.
• Conduct stakeholder interviews with CRE and A&D professionals to gather market intelligence; synthesize findings into strategic reports and leverage your professional expertise to develop recommendations for management on product-market fit and potential competitive advantages
• Research and analyze CRE industry trends and competitive dynamics; provide guidance on strategic positioning and recommend initiatives to increase market presence
• Assess company's positioning within the broader CRE ecosystem and provide recommendations to management on operational improvements and strategic adjustments

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