Email Marketing Operations Manager

Email Marketing Operations Manager

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.

The global marketing function of Global Payments is responsible for Brand, Product Marketing and Growth and Revenue Performance for the Merchant Acquirer Solutions of Global Payments for all sized businesses. Our team vision is to drive growth by putting the customer at the front and center of everything we do and to be accountable for driving the best outcomes for our customers, our employees and our business. We are focused on intelligent data to understand the customer experience from their first engagement with us through their entire relationship and to constantly drive improved value to them.

This role manages all prospect and customer email marketing nurtures and engagement for the TouchNet / ECSI school software solutions. TouchNet is a platform company that builds integrated, comprehensive, and secure commerce and credentials solutions for colleges and universities. ECSI is a platform for managing student loan payments. As a key member of the TouchNet and ECSI Marketing team, the email marketing operations manager will focus on optimizing marketing automation systems, collaborating with cross-functional teams, and analyzing performance metrics to improve overall marketing effectiveness. This role requires strong analytical, operational, and communication skills to drive scalable impact across the organization.

The Marketing Operations Manager will collaborate closely with cross-functional teams to optimize marketing performance, support go-to-market strategy, and ensure data integrity across the organization. Key stakeholders include :

• Revenue and Product Marketing Campaign Managers to support multi-channel campaigns, nurture programs, lead flow, and segmentation.
• Sales Operations to ensure lead handoff processes, lead conversion strategies, funnel visibility, and reporting aligns with pipeline metrics.
• Salesforce Administrators to maintain data integrity and system alignment between CRM and MAP.
• Content and Creative teams to facilitate campaign planning, asset delivery timelines and systems integration.

Responsibilities :

Requirements :

Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law.