University of Missouri Health System is hiring : Social Media Strategist in Colum

Social Media Strategist

Shift : Monday Friday 8 : 00 a.m. to 5 : 00 p.m.

Department : Video Content Services

Compensation : Base Pay Range : $52,665.60 - $83,179.20 per year, based on experience

About The Job

MU Health Care is looking for a creative, strategic, and digitally savvy storyteller to join our team as a Social Media Strategist. The ideal candidate is passionate about building community, thrives in a fast-paced environment, and knows how to turn compelling ideas into engaging content. If you're someone who can balance data-driven decision-making with a strong sense of brand voice and visual aesthetics, we want to hear from you. You'll be the digital heartbeat of our organizationconnecting with audiences, amplifying patient stories, and showcasing the expertise that makes MU Health Care exceptional. This role is perfect for a collaborative innovator who's always ahead of the curve on social trends and eager to make a meaningful impact. Join us and help shape the future of health care communication.

About Mu Health Care

At MU Health Care, we have an inspired, hard-working and collaborative environment driven by our mission to save and improve lives. We believe anything is possible and rally around solutions. We celebrate innovation and offer opportunities to be a part of something bigger to have a voice and role in the work that is serving our community and changing the field of medicine.

Our academic health system the only in mid-Missouri is home to multiple hospitals, including the region's only Level 1 Trauma Center and region's only Children's Hospital as well as over 90 specialty clinics. Here, you can define your career among our many clinical and nonclinical positions with growth, opportunity and support every step of the way.

Employee Benefits

Health, vision and dental insurance coverage starting day one

Generous paid leave and paid time off, including nine holidays

Multiple retirement options, including 100% matching up to 8% and full vesting in three years

Tuition assistance for employees (75%) and immediate family members (50%)

Discounts on cell phone plans, rental cars, gyms, hotels and more

Detailed Job Description

Develop and implement an effective social media strategy that grows MU Health Care's social media communities while aligning with organizational strategic priorities, marketing strategies, branding goals, and overall content strategy.

Identify target audience and channel segments, and plan, write, and create engaging content tailored to audience preferences.

Collaborate with the creative team to create complementary assets including graphics, images, and videos for various social media channels.

Engage with members across the organization to discover and curate content that showcases patient success stories, organizational expertise, testimonials, and community engagement.

Ensure tone and style, across all mediums, are consistent with brand standards and brand voice.

Develop and maintain a well-organized and detailed social media content calendar, ensuring all planned content is scheduled efficiently on the social media management tool.

Create and implement a written response strategy for comments and messages, acting as the voice of the brand and engaging with appropriate messages and inquiries in a timely and professional manner.

Monitor social media metrics and key performance indicators (KPIs) to track the success of organic content and campaigns to optimize engagement and make data-driven recommendations to management for improvement.

Prepare regular reports on social media performance, providing insights and recommendations to the marketing and communications team and stakeholders.

Stay up to date with the latest social media trends, algorithms, tools, best practices, and emerging channels to present recommendations for our brand engagement to management and executive leadership.

May complete unit / department specific duties and expectations as outlined in department documents.

Required Qualifications

Bachelor's degree in marketing, communications, or a related field, or an equivalent combination of education and experience from which comparable knowledge, skills and abilities can be acquired.

Two (2) years of experience as a social media strategist or similar role.

Preferred Qualifications

Additional license / certification requirements as determined by the hiring department.

Physical Demands

The physical demands described here are representative of those that must be met with or without reasonable accommodation. The performance of these physical demands is an essential function of the job. The employee may be required to ambulate, remain in a stationary position and position self to reach and / or move objects above the shoulders and below the knees. The employee may be required to move objects up to 10 lbs.