Email Marketing Specialist

Job Description

Windsor is seeking an Email Marketing Specialist to handle execution of all day-to-day email marketing and SMS activities. The ideal candidate must be detail oriented, a self-starter, a creative thinker, analytical, deadline driven and constantly looking for new opportunities to improve performance and operational efficacy for programs and campaigns.

Job Responsibilities :

• Production and execution of all email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA and scheduling
• Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails
• Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals
• Manage and execute against email / SMS marketing calendar and ensure alignment with business priorities, demand forecasts and internal stakeholders. Communicate and coordinate changes to the marketing calendar across departments
• Drive message and content personalization using available customer data such as web behavior and purchase history
• Devise and execute A / B tests, manage testing calendar, record results and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts and segments, send time and new features intended to drive performance lift
• Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices
• Mitigate email and SMS frequency between program touchpoints to minimize database churn. This includes marketing campaigns, triggered emails, promotional emails and transactional emails
• Constantly look for new ways to improve programs overall through new technology, tools, partners, trends and best practices
• Monitor deliverability and list hygiene to minimize unsubs, subscriber list health and any ISP / inbox delivery issues
• Perform render testing across devices, email clients and ISPs to ensure that emails are rendering correctly for majority of subscriber base
• Provide regular reporting on campaign performance including opens, clicks, conversions, revenue, unsubscribes, etc. Identify low performance and advise on actionable opportunities for improvement
• Other duties as assigned

Qualifications :

Job descriptions are merely a summary of the position. Duties and responsibilities are subject to change and may include any other that management finds necessary to successfully maintain business operations.

WINDSOR EQUAL OPPORTUNITY EMPLOYER