Social Media Manager

Job Description

Job Description

Position Title : Social Media Manager

Location : Hybrid, DMV or Miami / Ft. Lauderdale

Reports to : Director of Marketing

Overview :

The Social Media Manager / Content Writer develops, writes, and manages social media and digital content in support of large-scale federal communications campaigns. This role combines creative writing and content development with hands-on social media management, ensuring that all content is strategic, accurate, and optimized for engagement.

The ideal candidate is a strong writer who understands both the creative and analytical sides of social communications, capable of adapting messaging across platforms and audiences while tracking results to inform future content. This person will collaborate with strategists, designers, and media specialists to help shape campaigns that inform, engage, and drive measurable impact.

Key Responsibilities :

Content Creation & Writing

Write, edit, and adapt social media copy, campaign messaging, and short-form content for digital platforms.

Translate complex program or policy topics into clear, accessible, and engaging public-facing messages.

Ensure all content aligns with campaign goals, brand standards, and accessibility requirements.

Support creative concepting and message development across social, web, and digital touchpoints.

Social Media Management

Manage day-to-day scheduling, posting, and community monitoring across channels (e.g., Facebook, Instagram, LinkedIn, X).

Maintain and update social content calendars aligned with campaign milestones and topical moments.

Coordinate approvals and publishing processes with internal and client stakeholders.

Collaborate with paid media and creative teams to ensure cohesive messaging and timing.

Stay current on platform trends, emerging features, and best practices, bringing new ideas and recommendations to the team.

Reporting & Optimization

Track and analyze content performance metrics across platforms using analytics tools (e.g., native insights, Hootsuite, Meltwater).

Prepare regular reports summarizing reach, engagement, and content trends.

Identify insights and actionable recommendations to improve performance over time.

Partner with strategists and creative teams to refine messaging and content mix based on results.

Contribute to monthly or quarterly client reports with social-specific takeaways and next steps.

Collaboration & Coordination

Work closely with program managers, media and creative leads to plan and deliver integrated campaigns.

Contribute to creative brainstorms and strategy discussions with fresh, informed ideas.

Qualifications

Required

Bachelor’s degree in communications, marketing, journalism, or a related field.

3–5 years of experience in social media management, content writing, or digital communications.

Proven ability to write clear, concise, and compelling content tailored to multiple platforms and audiences.

Hands-on experience managing social channels using publishing and analytics tools (e.g., Hootsuite, Meltwater, or native platforms).

Strong understanding of digital best practices, accessibility standards, and engagement metrics.

Excellent writing, editing, and proofreading skills with attention to tone and accuracy.

Ability to work collaboratively and manage multiple projects and deadlines simultaneously.

U.S. citizenship and ability to obtain a Public Trust clearance.

Preferred

Experience supporting federal or government-funded communications programs.

Familiarity with behavior change or public awareness campaigns.

Experience developing or adapting content for video or animation.

Benefits at Red Carrot :

At Red Carrot, we empower you to be a leader. We attract and develop talent from all backgrounds because we believe there’s strength in diversity, offering different perspectives and skills. Together, we can solve our client’s biggest challenges. We offer a competitive compensation and benefits package.

• Training and Development – Tuition reimbursement and professional trainings for eligible employees.
• Healthcare – Top-tier medical, dental, vision, life insurance and long-term disability coverage.
• 401(k) Plan – 401(k)-retirement and Roth plan with company matching and no vesting period.
• Profit Sharing – Discretionary profit-sharing plan to all eligible employees after one year of employment.
• Paid Time Off – Provides flexible work hours, paid time off, and 11 federal holidays.

About Us :

Red Carrot is an award-winning, woman-owned small business that is growing rapidly in the federal government space. Our team is fueled by passion, backed by intelligence, and built on expertise. From our inception, we have leveraged industrial engineering principles and data analytics to craft highly efficient solutions for clients’ complex needs. As we have grown, we remain focused on research-centric, data-informed, and audience-oriented, while expanding our range of expert capabilities.

Headquartered in Miami, Florida, we have a strong and continually growing presence in Washington, D.C., as well as team members and clients all over the country. We understand the importance of overcoming geographic limitations to provide the best, all-encompassing service to our clients. Red Carrot builds client capacity by implementing Strategic Communications, Customer Experience, Management Consulting, and Human Capital Solutions on behalf of our clients.

EO Commitment :

We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, ancestry, sex, pregnancy, national origin, age, disability, marital status, familial status, gender identity, transgender status, sexual orientation, actual or perceived status as a victim of domestic violence, dating violence or stalking of any individual or any person associated with such individual, or any other protected status in accordance with all applicable federal, state, and local laws.

This policy extends to all aspects of our employment practices, including but not limited to, recruiting, hiring, discipline, termination, promotions, transfers, compensation, benefits, training, leaves of absence, and other terms and conditions of employment.

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