Director, Marketing Communication Operations Job at Humana Inc in Madison

Become a part of our caring community and help us put health first

Humana is transforming its marketing operations to deliver agile, data-driven, and personalized member experiences at scale. As Director of Marketing Communication Operations, you will play a pivotal leadership role in orchestrating multi-channel campaigns and customer journeys across our healthcare insurance ecosystem. Reporting to the AVP of Marketing Operations, you will shape strategic direction, influence senior stakeholders, and lead a high-performing team of marketers. You’ll drive collaborative go-to-market strategies, foster strong partnerships across internal teams and external vendors, and ensure compliance with CMS, Medicaid, and Pharmacy marketing regulations.

Key Responsibilities

Campaign Strategy, Execution & Platform Enablement

Define and drive the strategic vision for integrated, multi-channel marketing campaigns (e.g., direct mail, email, SMS, outbound calling)

Translate journey blueprints into executable campaigns in partnership with Marketing, Experience Design, and MarTech teams

Champion the enterprise-wide adoption of platforms such as Salesforce Marketing Cloud and Adobe Experience Platform

Promote automation, personalization, and journey mapping through advanced tools and AI-powered capabilities

Ensure organizational alignment on campaign approaches and compliance with CMS, Medicaid, and Pharmacy marketing standards

Operational Excellence & Vendor Ecosystem

Design and implement scalable processes for campaign intake, development, and execution to ensure speed, quality, and compliance

Lead capacity planning and resource allocation across internal teams and external partners

Oversee vendor strategy, including selection, performance management, and contract negotiations aligned to business goals and SLAs

Manage budget planning and ROI accountability to ensure efficient and impactful resource deployment

Drive continuous improvement across workflows, documentation, and operational standards

Build collaborative relationships with third‑party vendors and agencies to advance shared objectives and support organizational growth

Compliance, Risk & Regulatory Leadership

Serve as a subject matter expert on CMS, Medicaid, and Pharmacy marketing regulations

Partner with Legal, Compliance, and Risk teams to proactively identify and mitigate regulatory risks

Embed compliance requirements into campaign workflows, documentation, and platform configurations

Ensure audit readiness through rigorous oversight of marketing practices, data governance, and regulatory reporting

Innovation, Transformation & Team Leadership

Lead the migration strategy between legacy and modern MarTech platforms, ensuring continuity, scalability, and business alignment

Promote a culture of innovation by integrating emerging technologies and AI into marketing operations

Inspire and develop a high‑performing, diverse team through mentorship, coaching, and professional growth

Foster cross‑functional collaboration and transparency across Marketing, IT, and Experience teams

Use your skills to make an impact

Required Qualifications

Bachelor’s Degree in Marketing, Finance, Business Administration, Communications, or equivalent work experience

5+ years of management experience, including leading cross‑functional teams across Marketing, Legal, Compliance, IT, and Experience Design

Proven success in achieving results through a team‑focused, collaborative approach

2+ years of hands‑on experience with Adobe Experience Platform, Adobe Journey Optimizer, or Salesforce Marketing Cloud

Deep understanding of integrated, multi‑channel campaign execution (email, SMS, direct mail, outbound calling)

Proven track record in leading enterprise marketing operations, MarTech platform migrations, or other strategic initiatives

Strong background in process design, workflow optimization, and capacity / resource planning

Demonstrated ability to connect operational details to strategic outcomes

Passion for continuous improvement and enhancing consumer experiences

Extensive experience managing vendor relationships, including selection, contract negotiation, performance evaluation, and strategic alignment

Skilled in assessing vendor proposals, resolving escalations, and driving cost‑effective solutions

Ability to collaborate cross‑functionally to align vendor capabilities with strategic business goals

Strong analytical and communication skills

Preferred Qualifications

Master’s Degree in Marketing, Business, or a related field

Six Sigma and / or PMP certification

Experience designing and implementing enterprise programs or transformation initiatives

Change management or transformation leadership experience, especially during platform transitions

Experience with process documentation, re‑engineering, and workflow optimization

Background in ROI analysis, financial reporting, and budget ownership

Experience with AI‑powered marketing tools, journey orchestration, and personalization engines

Familiarity with workflow orchestration platforms such as Workfront or Appian

Proficiency in Microsoft Office applications, including Microsoft Project

Prior leadership experience in regulated industries (e.g., healthcare, financial services)

Familiarity with CMS, Medicaid, and Pharmacy marketing regulations

Travel

While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$138,900 - $191,000 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and / or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole‑person well‑being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short‑term and long‑term disability, life insurance and many other opportunities.

Application Deadline

10-19-2025

About us

Humana Inc. (NYSE : HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https : / / www.humana.com / legal / accessibility-resources?source=Humana_Website.

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