Community Outreach Liaison

Job Description

Job Description

Job Summary

The Business Development Representative / Community Outreach Liaison is responsible for establishing, developing, and growing the assigned territory and specific accounts on behalf of Sanford Behavioral Health. This role will design, develop, implement, and execute strategies and tactics driving screenings and admissions to Sanford.

Role and Responsibilities

• Exceeds performance targets by engaging key market segments, including physicians, practitioners, hospitals, EAPs, advocacy groups, and others through various communication methods (appointments, calls, emails, events).
• Builds and nurtures a professional referral network.
• Generates new referrals and maintains relationships with existing clients through effective prospecting and follow-up.
• Coordinates communication, facility tours, event planning, and business development activities.
• Promotes and follows up on events to attract new prospects and maximize opportunities.
• Develops sales routes to optimize time, travel, and meet sales activity expectations.
• Plans and executes special events to support territory-specific strategies.
• Works with directors to create tailored business development plans.
• Logs sales activities in Customer Relationship Management (CRM) software and prepares strategic business plans for new and existing accounts.
• Participates in required staff development and training.
• Adheres to the Code of Ethics, Standards of Practice, and employee handbook.
• Maintains a positive attitude to promote a collaborative work environment.
• Performs other duties as assigned.

Qualifications and Education Requirements

Knowledge / Skills / Abilities

Physical Requirements

ADA Disclaimer

The employee must be able to perform the essential functions of the position adequately. If requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship. All requests must be made to the Human Resource Department in writing.