Manager, Digital Monetization & Affiliate Strategy

The World Poker Tour (WPT) is the premier name in internationally televised gaming and

entertainment. We are looking for a data-driven Digital Marketer to unlock the full potential of

our media assets.

In this role, you will be the bridge between WPT's massive audience (TV & Web) and our

gaming products. Your primary directive is to monetize worldpokertour.com and our TV content

by optimizing the conversion funnel specifically for our sister site, ClubWPT Gold .

You won't just be managing content; you will be managing yield. You will treat WPT's media site

as a high-performance affiliate, ensuring every article, banner, and TV spot is optimized to drive

maximum player acquisitions.

What You'll Do

• Website Monetization & Conversion Rate Optimization (CRO)
• Take ownership of the worldpokertour.com traffic funnel. Analyze user behavior to identify high-intent pages and implement strategies to convert readers into ClubWPT Gold sign-ups.
• Strategically manage on-site inventory (banners, in-text links, pop-ups, and widgets) to maximize Click-Through Rate (CTR) and conversion value without degrading the user experience.
• Conduct A / B tests on landing pages, Call-to-Action (CTA) placement, and creative assets to improve affiliate performance.
• Content Strategy for Acquisition
• Collaborate with the editorial team to develop "commercial content" (e.g.,How to Play, Strategy Guides,Poker Room Reviews) that ranks for high-intent keywords and drives traffic directly to ClubWPT Gold.
• Ensure all SEO efforts are aligned with monetization goals, balancing high-traffic keywords with high-conversion keywords.
• TV-to-Digital Integration
• Develop digital catch-nets for our TV audience. Work on strategies to capture linear TV viewers (via QR codes, vanity URLs, and second-screen experiences) and funnel them into the digital ecosystem.
• Create specific landing pages that align with current TV broadcasts to ensure message continuity and higher conversion rates.
• Analytics & Reporting
• Track, measure, and report on the performance of WPT traffic sent to ClubWPT Gold.
• Monitor key metrics : Impressions, CTR, Conversion Rate, Cost Per Acquisition (internal equivalent), and Player Value.
• Manage affiliate tracking links and attribution to ensure data accuracy between the media site and the poker platform.

What We're Looking For

Why Join Bellota Labs?

$60,000 - $100,000 a year

If you are excited to be part of a fast-growing team that is redefining the online gaming experience, we would love to hear from you. Join us at The World Poker Tour and help shape the future of gaming innovation!

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.