Brand Marketing Manager - Wine Innovation

Brand Marketing Manager - Wine Innovation

Location : Modesto, CA, US, 95354 Dallas, TX, US, 75201

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Date : Oct 30, 2025

Company : Gallo

Job Req ID : 106521

Job Type : Full-time

Work Category : Hybrid Telecommute

Application Close Date : 12 / 05 / 2025

Sponsorship : Not Available

Compensation : $121,800.00 - $182,600.00

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We are GALLO

We’re a family-owned company with a 90+ year legacy, that’s consistently recognized as a Glassdoor “Best Places to Work.” We have 130+ brands () in our total alcohol beverage portfolio including wine, malt, spirits, and ready-to-drink beverages. We’re home to the #1 wine and spirits brands in the U.S. - Barefoot Wine & High Noon and are the official sponsors of the NFL, NHL, UFC, and PGA of America.

View our Corporate Values and Mission Statement here. ()

A Taste of What You'll Do

Are you ready to make a significant impact in brand marketing? Join our team as a Brand Marketing Manager, where you will lead multiple initiatives that drive business growth and innovation. We are seeking a creative and strategic thinker to manage new brand introductions and optimizations, ensuring alignment with brand objectives and company growth targets. With complete responsibility for the business review of assigned brands, you will craft marketing plans consistent with profit objectives, while overseeing the day-to-day management of the A&P budget and supporting the Director in P&L management.

As a pivotal player in brand development, you'll contribute to BSP creation and guide partners in applying these elements to develop names, packaging, and liquid propositions. Your expertise will ensure all communications align with the Brand Universe, as you work tirelessly to optimize brand architecture and consumer experiences. With a keen understanding of KPIs, you'll drive improvement in business performance and lead Agile Roadmap initiatives. Collaborate with internal and external teams to develop commerce marketing tools that align with brand strategy, effectively managing trade-offs to enhance brand health and profitability. Your insights will shape the Go-To-Market strategy, partnering with sales and distributors to ensure seamless execution. Conduct market visits to evaluate activation tools, gather feedback, and identify emerging trends and opportunities across channels.

With a strong grasp of consumer psychology and behavior, you'll translate data into actionable insights, developing innovative marketing methods and recommending test and learn parameters. As the key contact for SMEs, you'll manage marketing programs to reach target consumers, enhancing brand equity through strategic placement. Your contributions to Brand Story, Creative Platform, and Comms Strategy will inspire breakthrough thinking and creative execution.

What You'll Need

Master's degree plus 3 years of brand marketing or new brand development experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 5 years of brand marketing or new brand development reflecting increasing levels of responsibility.

Required to travel up to 50% of the time in-market and at team collaboration weeks in order to perform job duties.

Knowledge of the retail and on-premise channels.

Experience managing multiple external agencies.

Strong analytical & financial acumen.

Ability to influence management, lead cross-functional teams, and work through others.

Ability to effectively manage competing priorities and operate with a sense of urgency.

Excellent written & verbal communication skills.

Required to travel to company offices, sites, and / or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.

Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

How You'll Stand Out

Master's degree plus 5 years of brand marketing or new brand development reflecting increasing levels of responsibility; OR Bachelor’s degree plus 7 years of brand marketing or new brand development, reflecting increasing levels of responsibility;.

Experience launching or introducing new brands or line extensions.

Experience Managing a P&L.

Experience working in an agile environment.

Alc Bev industry experience.

Solid understanding of 3-tier distribution system.

To view the full job description, please click here.

Our Benefits & Perks

We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.

The Fine Print

The Company does not sponsor for employment-based visas for this position now or in the future.

Actual compensation paid within the range will be determined by factors such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data. In addition to the salary, this position may be eligible for bonuses, incentive plans, or participate in tasting room tip pools, as applicable.

This position will be based in the location(s) specified in the job posting with an option for occasional telecommuting. You will be expected to live within a commutable distance.

It is the Company’s policy for job postings to be open to internal candidates for a minimum of 5 days and to external candidates, if applicable, for a minimum of 3 days.

Gallo’s policy is to afford equal employment opportunities to all applicants and employees and not to discriminate on the basis of race, traits associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.

Gallo will comply with state and local laws prohibiting discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process. If you need any assistance or accommodation due to a disability, please let us know at 209.341.7000.

Gallo is enrolled in the Department of Homeland Security's E-Verify program and will use the program to verify the employment eligibility of all newly hired employees as required.

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