Associate Director, Consumer Marketing OTC (Eye Care)

Job Description

The Associate Director Consumer Marketing serves as the patient brand and product subject matter expert for Over-The-Counter (OTC) consumer business driving overall brand performance through strategic data-driven marketing across varied channels. Lead cross-functional collaboration and external agency management implementing eCommerce strategies to bolster online reach and consumer engagement.

Key Responsibilities

• Lead brand strategy evolution including value proposition positioning segmentation and omni-channel strategy with integration of eCommerce.
• Direct development and execution of creative consumer marketing tactics and omnichannel campaignsincluding TV digital social website CRM and eCommerce platforms.
• Collaborate extensively with external agencies and a broad range of internal stakeholders to ensure consistency compliance and excellence in brand messaging and marketing execution.
• Drive brand annual planning representing direct-to-consumer (DTC) needs foremost while ensuring digital commerce initiatives are incorporated as supportive growth channels.
• Oversee measurement analytics and optimization of marketing performance. Utilize KPIs for continuous campaign improvement and innovation.
• Support business development opportunities leverage digital and eCommerce data insights and provide ad hoc competitive analyses as needed.
• Advise senior leadership on market challenges and opportunities offering creative thought leadership for consumer marketing and eCommerce initiatives.

Qualifications :

Preferred Qualifications

Additional Information :

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law :

The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at thetime of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic locationand we may ultimately pay more or less than the posted range. This range may be modified in the future.

We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical / dental / vision insurance and 401(k) to eligible employees.

This job is eligible to participate in our short-term incentive programs.

This job is eligible to participate in our long-term incentive programs

Note : No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of anybonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys soleand absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer / Veterans / Disabled.

US & Puerto Rico only - to learn more visit  & Puerto Rico applicants seeking a reasonable accommodation click here to learn more :

Work :

No

Employment Type : Full-time

Key Skills

Digital Marketing,B2B Sales,Marketing,Pardot,Marketing Automation,Customer Segmentation,HubSpot,Multichannel Marketing,Market Research,Affiliate Marketing,Social Media Management,Lead Generation

Experience : years

Vacancy : 1