Loyalty Program Manager

Loyalty Program Manager

Yesway, founded in 2015 and headquartered in Fort Worth, Texas, is an award-winning convenience store operator with 444 locations across nine Midwestern and Southwestern states. Known for its iconic food service, highlighted by the beloved Allsup's deep-fried burrito, Yesway offers a broad selection of grocery items and private-label products. With a focus on customer satisfaction, strategic acquisitions, and new store development, Yesway is recognized as one of the leading convenience retailers in the U.S.

Key Responsibilities

• Lead daily execution of loyalty program operationsincluding promotional setup, legal compliance, customer service, digital platforms, and training.
• Collaborate with store operations to enhance implementation at the retail level.
• Develop and manage bi-monthly sales plan offers, loyalty-driven promotions, and rewards catalog selections.
• Oversee the employee loyalty tier with tailored offers and communications.
• Manage email marketing campaignscopywriting, content creation, and database segmentation.
• Partner with category managers and vendors to drive program support and promotional tie-ins.
• Integrate loyalty efforts with social media to drive acquisition.
• Analyze program performance and customer data to refine segmentation, optimize campaigns, and maximize ROI.
• Conduct store visits (~25% travel) to ensure strong program execution.
• Support marketing initiatives to promote loyalty across in-store and media channels.
• Track competitive trends and implement best-in-class loyalty strategies.
• Use insights and RFM analysis to create targeted communications and engagement strategies.

Qualifications

Preferred Skills

Benefits

Yesway is proud to be an Equal Opportunity Employer.