ID : 4878
Full-Time / Regular
You were born to be in advertising! You love a challenge. You have a passion for delivering what clients want. You know how to solve a multitude of problems, but you don’t have multiple personalities. You are, as your mom tells her friends, "well rounded".
You've asked yourself, "Why did I get that ad?". You're curious about how an advertisement found you, 2 seconds after you spoke to a friend about something similar. You're a master of all things Tik Tok, Instagram Snapchat, Facebook, and have a knack for how digital and social platforms should advertise.You love working with people, laughing, and having fun! If this is you, come be our next Assistant Digital Media Planner.
Responsibilities
- Help in the conception, creation and delivery of innovative, well-targeted, business-building marketing solutions across a variety of digital media to meet or exceed client objectives
- Work with media vendors and negotiate rates
- Maintain status reports on all interactive media initiatives
- Assists in the development, negotiation, implementation, tracking, reporting and optimization of online media buys
- Analyzes reports and works with the Digital media team and media planning team to recommend needed optimization and changes
- Completes the proposal, purchase and implementation of the developed plan i.e. RFPs, creating insertion orders, follow up on signatures
- Review vendor media kits, provide POVs and maintain vendor database
- Communicates day to day digital media related needs and outstanding project tasks to the account service team, project manager and traffic teams for any interactive media campaigns
- Assist with competitive reporting projects and site / network rankers for campaigns
- Assists the digital team in staying abreast of emerging trends and communicating innovative, business-building new media recommendations
- Reads and selects articles to include in our research archive and send to team weekly
- Works with traffic to ensure proper tagging of campaign as it will reflect reporting
- Maintain campaign timelines relating to media deliverables
- Supports the Digital media team to ensure that mobile, SEO, SEM, Social, and other local elements are part of the overall plan and reaching the originally defined media objectives
- Processes invoices, maintains finance chart on invoices and campaign finances to ensure that media vendors are paid properly and on time (including partner companies)
Required Skills
Requirements :
Bachelor’s degree in related field or equivalent work experienceInternship in a full service agency in the area of interactive marketing preferredBasic knowledge of interactive media concepts and methodologiesMS Office : Internet Explorer, Excel, Word and PowerPointPresentation skills and experience are highly desirableFamiliarity with one or more of the following media planning tools is desirable : TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, Strata and SimmonsThird-party ad serving, tracking and reporting expertise (e.g. Double-click)Experience or related intern assignments in retail, restaurant, franchisee operations or Interactive advertising is highly desirableEmployed at or intern role at full service agency is highly desirable#J-18808-Ljbffr