Social Media Content Creator & Coordinator Job at Pocono Mountains Visitors Bure

Overview

Description of the role : The Social Media Content Coordinator supports PMVB’s marketing strategy by producing content that inspires travel, drives engagement, and highlights our members in the Pocono Mountains region. The role focuses on the creation, editing, and publishing of digital video for platforms such as Instagram Reels, TikTok, and YouTube Shorts. The ideal candidate is a creative storyteller with a passion for travel and tourism, a strong eye for visual content, and proficiency in mobile and desktop video editing tools. The candidate stays on the pulse of the latest social media trends and can turn around content quickly while understanding the differences between platform content styles.

Responsibilities

• Assist in maintaining the content calendar that covers a detailed plan for posts, content ideas, and themes for all social media channels.
• Assist in answering and monitoring social media comments in the PMVB’s brand voice using Agorapulse – a social media management platform. This includes evenings, weekends, and holiday periods.
• Use social listening to identify recurring questions or themes for future content ideas or to identify an issue at member property or in the region.
• Utilize the CRM to document interactions with our members, including social media visits, asset requests, and communications.
• Conceptualize, shoot, and edit short-form vertical videos for Instagram Reels, TikTok, and YouTube Shorts using tools such as Adobe Premiere Pro, Edits, CapCut, and InShot.
• Work with Executive Producer of Broadcasting and PTN to be available for broadcast commercial shoots to get vertical videos to use for digital media ads that are outside of broadcast.
• Capture compelling video footage from events, member businesses, scenic locations, and seasonal activities across the Pocono Mountains.
• Create fun, timely, and trend-aware content that reflects the PMVB brand and resonates with our target audiences.
• Write engaging captions, select music, and implement creative transitions, text overlays, and effects to social video.
• Work with the Social Media Manager to plan a video-first content calendar aligned with overall marketing campaigns and storytelling themes.
• Capture compelling images for use in social media posts.
• Utilize the Crowdriff platform to request user-generated content for social media content, website, blog, and other marketing materials.
• Monitor video performance analytics across platforms and adjust content strategy based on trends and insights.
• Maintain an organized digital asset library for video footage, thumbnails, and project files.
• Stay on top of evolving trends in short-form video, audio, editing styles, and social media algorithms.
• Collaborate with members and partners to amplify video reach and content variety.
• All other duties as directed.

Required Qualifications and Job Skills

Requirements & Qualifications

Working Conditions

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