Brand Strategist

A company is looking for a Brand Strategist to lead strategic brand development and governance across various channels in a federal and DoD-aligned environment.

Key Responsibilities

Lead the development and refinement of enterprise brand strategy, positioning, and identity

Manage brand governance processes, ensuring consistency across all communication channels

Conduct research to assess brand perception and track brand performance metrics

Required Qualifications

Bachelor's degree in Marketing, Branding, Communications, Design Strategy, Business, or a related field

Minimum 7 years of experience in brand strategy or brand management

Experience in brand development or governance within federal or large organizational environments

Knowledge of brand architecture, positioning, and identity systems

Familiarity with digital branding practices and audience research