Area Manager, NJ Area Retail

Area Manager

The successful individual will manage the sales, operations, and staff development of the New Jersey market to achieve maximum profitability, compliance with company procedures, and excellence in customer service.

Selling and Service

• Understands and communicates organizational objectives and makes decisions that align with company priorities and values.
• Endorses, models, and develops area team to deliver Coach's selling and service expectations.
• Oversees and provides direct input on sales strategies, initiatives, and growth across all categories and partners with other Area / Districts and Corporate Partners to drive area and regional selling initiatives.
• Sales / productivity goals : Reviews and provides guidance on goals that SMs / GMs set for their teams, tracks stores' performance at all times and achieves district sales goals through team.
• Productivity Management : Holds the management team accountable for floor supervisor productivity, personal productivity, and management contribution.
• Drives business through working with the GMs / SMs within Area regarding sales strategies, clienteling, and providing ideas and insight on how to source new customers and maintaining on-going productive relationships with customers.
• Develops a clienteling strategy for the market in partnership with the Director of Retail Stores and GMs / SMs; monitors strategy over time to help stores achieve business goals and objectives.
• Understands changes in local and broader markets within Area and understands and communicates potential impacts on business performance and supports the execution of local sales strategies and tactics.
• Builds credibility and trust as a personal fashion advisor to both team and customers by communicating fashion awareness and trends in the marketplace.
• Creates positive impressions with store teams and customers through proper dress code and personal style.
• Acts as a brand ambassador to drive brand loyalty and business.
• Coaches team on how to incorporate trends into their selling experience with customers.
• Influences customer's purchase decisions by balancing patience and assertiveness.
• Listens actively to understand customer and team's needs and tailors approach by reading cues.
• Resolves customer problems and meets customer needs in a timely manner through solution-oriented and forward thinking.
• Encourages team to build long-term relationships with customers to drive business.
• Develops both self and individual product knowledge skills and remains aware of current collections.
• Protects and drives the needs of the business at all times; recruits and hires accordingly.
• Coaches, develops, and motivates the team on a daily, weekly, and monthly basis to meet goals and utilizing company tools.
• Ensures all daily tasks are completed within stores without negatively impacting service of Coach standards.

Workplace, Environment & Leadership

Operations

Visual Merchandising & Planning

Additional Requirements

Our Competencies for All Employees