Lifecycle Marketing Manager

Summer DiscoveryNew York, NY, United States

17 hours ago

Job type

Full-time

Job description

Our mission is to provide best-in-class, immersive summer college enrichment experiences that perfectly balance curriculums curated by top tier universities in diverse fields of study, with opportunities for students to have fun, travel and explore new places with new friends.

We support students in their mission to deepen their knowledge of their academic passion and foster college-ready confidence through hands-on learning experiences in their preferred field of study. We are the industry trailblazers, applying nearly sixty years of learning, refinement and relationship building into what we do each day.

Simply put, our team is obsessed with summer and determined to help our students excel, building lifelong skills, embracing intellectual curiosity, innovation, and a love of learning. Our team members make a significant impact in the lives of students, and we take great pride in supporting them in every step of the journey - we roll up our sleeves and do what it takes to deliver the very best summer ever!

Position Overview :

We are seeking a dynamic Marketing Manager to lead our partnership development, alumni engagement, and lifecycle marketing initiatives for Summer Discovery. This role combines strategic partnership development, alumni network management, and comprehensive lifecycle marketing execution to drive program growth and strengthen our educational community. The ideal candidate will be a relationship-builder with strong marketing acumen, experience in the education sector, and expertise in managing multi-channel marketing campaigns from strategy through execution.

Essential Responsibilities

Lifecycle Marketing & Activation Marketing

Design and execute comprehensive lifecycle marketing campaigns that nurture prospects from initial awareness through program completion and alumni engagement
Develop targeted activation campaigns to convert leads into enrolled students and re-engage past participants
Partner with CRM team to create automated marketing workflows and drip campaigns that guide prospects through the enrollment journey
Manage end-to-end execution of multi-channel marketing campaigns including email marketing, social media, content marketing, direct mail, SMS / text marketing, webinars, retargeting campaigns, and influencer partnerships
Implement personalization strategies based on student demographics, interests, and engagement behavior
Help to manage the overall content calendar and develop content for regular newsletters
Design onboarding sequences for new enrollees and re-engagement campaigns for dormant prospects
Execute seasonal and program-specific activation campaigns to drive enrollment during key periods
Develop and manage referral marketing programs and user-generated content campaigns
Coordinate integrated campaigns across digital and traditional channels to maximize reach and conversion

Alumni Network Management

Develop and implement comprehensive alumni engagement strategies to strengthen connections with Summer Discovery graduates

Create and manage alumni communication channels including newsletters, social media groups, and networking events

Design programs to leverage alumni as brand ambassadors and recruitment resources

Track alumni engagement metrics and continuously improve outreach efforts

Partnership Development

Identify, develop, and maintain strategic marketing partnerships with educational organizations, corporations, and community partners

Negotiate partnership agreements and collaboration terms that align with Summer Discovery's mission and growth objectives

Create and execute joint marketing campaigns with partners to expand program reach and enrollment

Monitor partnership performance and ROI, providing regular reports and recommendations for optimization

Marketing Strategy & Execution

Contribute to overall marketing strategy development and implementation

Collaborate with internal teams to ensure cohesive messaging across all marketing channels

Stay current with education marketing trends and best practices

Required Qualifications

Bachelor's degree in Marketing, Communications, Business, or related field

4-6 years of marketing experience, preferably in education, non-profit, or youth programs

Proven track record of developing successful partnerships and managing stakeholder relationships

Strong project management skills with ability to manage multiple initiatives simultaneously

Excellent written and verbal communication skills

Experience with CRM systems and marketing automation tools

Proficiency in digital marketing platforms and social media management

Experience with event planning and execution

NYC based hybrid position

Travel up to 10% of the time throughout the year, and up to 30% of the time during peak summer months mid-June - mid-August.

Physical Demands and Work Environment

Ability to be flexible with job demands and open-minded when being asked to complete tasks.

Ability to operate and use all equipment necessary to run the restaurant.

Ability to operate with grace under pressure.

Ability to move or handle equipment throughout the restaurant generally weighing up to 50 pounds.

Ability to work varied hours / days as business dictates.

Ability to stand for up to 8-10 hours a day.

What We Offer

Opportunity to shape transformative summer experiences for students

Management role with significant autonomy and impact

Professional development in marketing management and educational programming

Collaborative team environment with nearly 60 years of industry expertise

Competitive full-time compensation package

Compensation 90, 000- 100,000

Employment is contingent upon a satisfactory employment background check.

Summer Discovery is proud to be an Equal Opportunity Employer. We do not discriminate on the basis race, color, creed, religion, gender (including gender identity and expression), sexual orientation, marital status, pregnancy, childbirth or related condition, sexual and reproductive health decisions, ancestry, national origin, citizenship, age, disability, military or veteran status, genetic information or predisposing genetic characteristic, status as a victim of domestic violence, sexual violence, or stalking, or any other legally protected status.

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Lifecycle Marketing Manager • New York, NY, United States