Lead UX Researcher

Lead UX Researcher

The Lead UX Researcher at Bass Pro Shops serves as a domain-level leader in advancing user research practices and insights that shape enterprise-level digital experiences. As part of the Digital Experience team, this role partners closely with UX designers and cross-functional product teams to ensure research and design together inform and elevate the customer journey across ecommerce. The Lead UX Researcher drives strategic research initiatives across domain areas, ensuring that findings are actionable, measurable, and directly embedded in product roadmaps. In addition to planning and delegating research projects, this role leads both researchers and designers in applying user-centered evidence to their work. This position represents the next step beyond project ownership, taking on domain-level influence and responsibility for the maturity, integration, and impact of the research discipline within the broader product ecosystem.

Lead Strategic Research and Deliver Actionable Insights

• Spearhead planning, execution, and delivery of advanced research programs that align with business strategy and user needs.
• Define, scope, and lead large-scale mixed-method research projects (qualitative and quantitative) to uncover deep insights into customer behaviors, motivations, and pain points.
• Translate complex research findings into clear, actionable recommendations that directly inform product strategy and enterprise initiatives.
• Champion frameworks such as journey maps, experience models, behavioral segmentation, and UX metrics to connect insights across multiple initiatives.
• Ensure research deliverables adhere to high standards of rigor, accessibility, and business relevance.
• Monitor and apply emerging research methodologies and tools to enhance practice and customer understanding.

Drive Collaboration, Communication, and Research Influence

Strengthen and Develop Research Operations and Frameworks

Advance Personal and Professional Expertise and Team Growth

Experience / Qualifications

Preferred Certificate(s) or License(s)

Previous Experience

Knowledge, Skills, and Ability

Travel Requirements

Physical Requirements

Independent Judgment

Develops objectives and general policies and procedures for a specific program or functional area of responsibility within general scope of established operational goals and plans. Day-to-day work and decisions do not require direction or review by immediate supervisor. End results are reviewed by supervisor.

Full Time Benefits Summary : Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!

Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.

Reasonable Accommodations

Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at hrcompliance@basspro.com.