Anthropologie Digital Marketing Coordinator

Role Summary

Anthropologie Group is seeking a driven digital marketing professional to help execute our retention marketing strategy through trigger email and SMS channels. The candidate will take ownership of campaign documentation, execution, optimization, and analysis.

In this role, you will focus on becoming an expert in the brand's customer lifecycle journey, executing targeted and personalized campaigns that drive both conversion and retention. You'll work closely with various teams, including retention, creative (design & copy), marketing operations, brand marketing, merchandising, web production, tech teams, vendors, and sister brands.

The ideal candidate will possess a keen attention to detail, an eagerness to learn, and strong analytical thinking, along with a solid sense of project management and ownership. Candidate should have a desire to grow their career in the digital marketing landscape with a retail vertical.

Role Responsibilities

Ownership of the day-to-day execution of the trigger program, including audience segmentation, QA processes / approvals, and campaign launches

Leads all aspects of Trigger email creation : building templates, creative refreshes, and testing

Implement A / B testing roadmaps to continuously improve program effectiveness and gain actionable insights for future campaigns

Optimize campaigns via segmentation, send time, and logic to increase engagement and conversion

Troubleshoot and resolve campaign issues by working closely with vendors to implement solutions

Track campaign performance metrics (open rates, click-through rates, conversion rates, etc.) against yearly, monthly, and weekly KPIs

Prepare performance reports and share insights with both internal and external stakeholders

Partner with creative teams to ensure all campaigns are visually appealing, on-brand, and aligned with the overall marketing strategy

Create and maintain channel campaign program trackers for knowledge sharing

Stay ahead of digital marketing trends, identifying new opportunities to drive deeper personalization throughout the customer lifecycle

Role Qualifications

1+ years of hands-on digital marketing experience

Prior experience with Salesforce Marketing Cloud (or similar ESPs) is highly preferred

Strong understanding of email marketing best practices, including segmentation and A / B testing

Experience in diagnosing, isolating, and resolving issues and implementing strategies to troubleshoot

Experience drawing conclusions from campaign results and crafting presentations to exhibit performance trends

Experience with tools such as Litmus, Inbox Monster, Google Analytics, and Attentive is a plus

HTML and SQL experience is a plus

Empathetic, curious, and devoted to improving customer experience

Showcases a growth mindset with the willingness to learn new systems and best practices

Self-motivated, and a quick learner with exceptional multitasking abilities

Strong collaborative skills and a team-first attitude; able to thrive in a fast-paced, dynamic environment

Highly organized, detail-oriented, and a quick learner who understands how to manage a project from start to finish

The Perks

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com / work-with-us / benefits

EEO Statement

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.