Talent.com
Influencer Marketing Lead
Influencer Marketing LeadNaterra International, Inc. • Coppell, TX, US
No longer accepting applications
Influencer Marketing Lead

Influencer Marketing Lead

Naterra International, Inc. • Coppell, TX, US
14 hours ago
Job type
  • Full-time
Job description

Join to apply for the Influencer Marketing Lead role at Naterra International, Inc.

Naterra International Inc. (Tree Hut, Baby Magic, bdy.) is looking for a passionate and proactive Influencer Marketing Lead to lead the day-to-day execution of influencer programs that drive awareness, engagement, and retail demand. You'll help shape the influencer strategy for our cult-favorite scrubs and body care products, partnering with creators across TikTok, Instagram, and YouTube to tell authentic brand stories that resonate with our highly engaged community.

This role requires a blend of creative instinct, project management rigor, and relationship-building skills — perfect for someone who lives and breathes beauty, social culture, content trends, and performance marketing.

This is not a remote or hybrid role. Please note that the person in this role will be required to work in-office at our Coppell, TX location 5-days per week.

Responsibilities

  • Own day-to-day execution of influencer campaigns, including outreach, negotiations, briefing, performance tracking, and payment processing with efficiency and excellence.
  • Build and manage strong relationships with creators, agents, and influencer platforms; play an active role in bolstering our Tree Hut community across nano, micro, macro, and mega tiers.
  • Identify, source, and vet influencers based on audience insights, content style, platform performance, and brand alignment.
  • Oversee content approval workflows in partnership with Social Strategist to ensure every post aligns with Tree Hut's brand guidelines, visual identity, and regulatory standards.
  • Partner with internal teams and media agency partners to align influencer activations with amplification tactics, key product launches, tentpole moments, and retail initiatives.
  • Analyze campaign performance, consolidate learnings, and work with Social Strategist, leadership, and media agency partners to optimize future activations.
  • Manage influencer databases and reporting tools (e.g., Aspire, UTM links, affiliate dashboards).
  • Collaborate cross-functionally with social, brand, paid media, and retail marketing teams.
  • Stay ahead of platform trends and creator culture, identifying new talent and engagement tactics.
  • Develop and deliver regular campaign reports, translating performance data into actionable insights for leadership and partners.

Required Experience

  • 3+ years of influencer marketing experience (in-house or agency side), preferably in beauty, personal care, or CPG.
  • Bachelor's degree in marketing, Communications, or related field preferred.
  • Proven success managing paid and organic influencer programs across TikTok and Instagram.
  • Experience working with influencer management tools like Aspire, Traackr, and Tribe.
  • Deep understanding of social media best practices and influencer content performance metrics.
  • Proficiency with influencer licensing, partnership regulations, usage rights, whitelisting, and paid amplification requirements + tactics.
  • Strong project management skills and ability to thrive in a fast-paced, high-growth environment.
  • Excellent verbal and written communication skills with a keen eye for content quality.
  • Passion for storytelling, trends, and building brand love through creator partnerships.
  • Excellent budget management skills and strong experience tracking multiple financial transactions at a time.

    • Preferred Experience

  • Experience partnering with national retailers like Ulta Beauty, Target, or Walmart.
  • Familiarity with affiliate platforms (e.g., LTK, ShopMy) and tracking performance across retail channels.
  • A deep love for the beauty industry and a sharp sense of what drives Gen Z engagement.

    • What We Offer

  • Competitive salary plus bonus structure.
  • Annual bonus program of up to 35% based on company metrics.
  • Career pathing and development.
  • Medical / Dental / Vision / Life.
  • Matching 401k up to 4%.
  • Travel opportunities.

    • J-18808-Ljbffr

    Create a job alert for this search

    Influencer Marketing • Coppell, TX, US