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Social Media Strategist

Social Media Strategist

Tiny Rhino GroupBoynton Beach, FL, US
3 days ago
Job type
  • Full-time
Job description

Job Description

Job Description

Salary : up to $85k / per annum - DOE

Role : Social Media Strategist

FLSA : Full Time | Exempt | Salaried | Hybrid

Reports to : Director of Operations

Note : You must reside within South Florida, preferably within the West Palm Beach area.

tinyRHINO is one of the leading marketing agencies in dentistry and the only official marketing partner with Align Technology (Invisalign). With a culture-first foundation were known for building bold brands, multiplying patient growth, leadership development and transforming the way dental practices and organizations use marketing to scale.

Our mission is clear : elevate practices, inspire people, and grow impact.

Now, were expanding our organic social media services and are looking for a powerhouse Social Media Strategist to help shape this offering, lead our social presence, and drive client success through innovative organic growth strategies.

Position Overview Were seeking a high-level Social Media Strategist with a strong track record in organic social media growth, content strategy, and brand storytelling. This role is both strategic and hands-on : youll be responsible for developing frameworks, building and customizing strategy, guiding creative direction, and ensuring high level execution across multiple platforms.

Key Responsibilities include but limited to :

  • Own Strategy : Develop and implement organic social media strategies that grow audiences, strengthen brands, and turn followers into engaged communities.
  • Lead & Inspire : Oversee and mentor the social media team while collaborating with internal departments (Performance, Brand, Sales) to align strategies with client goals.
  • Multi-Platform Mastery : Build and execute growth strategies across Instagram, Facebook, TikTok, LinkedIn, YouTube, X, and emerging platforms.
  • Content & Storytelling : Design and maintain content calendars, provide creative direction for visuals and video, and ensure messaging reflects each clients unique brand voice.
  • Analytics & Growth : Use data and insights to track performance, identify opportunities, and optimize campaigns for engagement and measurable impact.
  • Onboarding & Discovery : Guide client onboarding to capture brand identity, voice, and objectives, ensuring strategies start with clarity and alignment.
  • Frameworks & Processes : Create playbooks, SOPs, and internal training to strengthen our social media service and prepare for growth.
  • Innovation & Trends : Stay ahead of platform changes, algorithms, and best practices to keep strategies fresh, competitive, and effective.
  • Strategic Leadership : Bring a proven track record of driving social media growth, brand authority, and audience engagement at scale positioning clients for long-term success.

Qualifications

  • Proven Success : Demonstrated track record of growing large social audiences and communities. Must share real numbers, case studies, or portfolio examples.
  • Experience : 7+ years in social media strategy, digital marketing, or brand building, with hands-on success in organic growth.
  • Education : Degree in marketing, communications, or related field preferred but not required. Results and proven impact matter most.
  • Strategic & Creative Balance : Ability to combine high-level strategy with creativity, using data and analytics to inform campaigns that drive engagement and brand impact.
  • Hands-On Leadership : Comfortable leading strategy while also rolling up your sleeves to create, guide, and refine content.
  • Platform Expertise : Deep knowledge of Instagram, Facebook, LinkedIn, YouTube, and X, with bonus points for TikTok and emerging platforms.
  • Multi-Account Management : Experience managing multiple client accounts or brands simultaneously with consistent quality and performance.
  • Content & Storytelling : Excellent writing, communication, and storytelling skills that translate across different platforms and audiences.
  • Organization & Execution : Strong ability to prioritize, manage deadlines, and oversee multiple moving parts in a fast-paced environment.
  • Mentorship & Team Growth : Leadership mindset with the ability to coach, inspire, and build confidence in others as the service line expands.
  • Innovators Mindset : Forward-thinking, curious, and always on top of social media trends, algorithms, and best practices.

    • What Youll Love About tinyRHINO

  • A culture that values creativity, growth, and innovation
  • A collaborative team environment where your input truly matters - Best idea wins!
  • Opportunities to work on diverse brands and campaigns that make an impact
  • Remote flexibility, professional development support, and leadership that invests in your success

    • If youre a design-driven thinker who thrives on turning vision into visualsand youre ready to bring brands to lifeApply today!

    What We Can Offer!!

    Full-time Benefits to Include :

  • Medical, Dental, Vision
  • Excellent Work Culture and Growth Opportunities
  • PTO / Sick Leave
  • Competitive Compensation
  • Holiday Pay

    • If selected for an interview, the following process would closely outline a tentative schedule :

  • Meet with Director of Operations / Chief of Staff if selected after meeting our pre-screening process
  • Possible Hiring Assessment / Working Interview / Peer Interview
  • Final Interview with HR
  • Offer (background screening / employment references included)

    • Tiny Rhino Group is proud to be an equal opportunity workplace employer.We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We value and embrace the diversity and inclusion of all team members!

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    Social Media Strategist • Boynton Beach, FL, US