Talent.com
No longer accepting applications
Senior Specialist, Paid Search

Senior Specialist, Paid Search

Vail ResortsCape Coral, FL, US
2 days ago
Job type
  • Full-time
Job description

Senior Specialist, Paid Search

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you're ready to pursue your fullest potential, we want to get to know you!

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

Job Summary :

We are seeking a strategic, data-driven Sr. Specialist, Paid Search to support the execution, optimization, and performance analysis of digital paid media campaigns. This role is a key contributor to the paid media team and is ideal for someone with hands-on experience managing Google Ads campaigns including paid search (PPC, SEM), YouTube and Demand Gen.

Reporting to the Paid Search Manager, this position will collaborate closely with paid media strategists, ad operations, and analytics teams. A significant portion of the role involves in-platform media activation, performance monitoring, and optimization. Experience using smart bidding strategies to optimize e-commerce campaigns is essential.

The ideal candidate is curious, detail-oriented, and passionate about paid media. This role offers the opportunity to work across multiple lines of business within the Vail Resorts Enterprise, providing broad exposure and impact.

Job Specifications :

  • Starting Wage : $61,286 - $80,000
  • Employment Type : Year Round
  • Shift Type : Full Time
  • Minimum Age : At least 18 years of age
  • Housing Availability : No

Job Responsibilities :

  • Own end-to-end management of Google Ads search campaigns, including setup, ad copy swaps, daily optimization, and performance reporting. Extend support across complementary channels such as Demand Gen and YouTube when relevant to the strategy.
  • Collaborate with the paid media team to develop paid search recommendations in response to line of business RFPs, including budget forecasts, audience segmentation, brand / non-brand keyword strategy and bidding strategies.
  • Collaborate with cross-functional teams who develop creative assets and ad copy.
  • Conduct keyword research to identify new opportunities.
  • Responsible for maintaining campaign budget pacing. Monitor key performance indicators (KPIs) to ensure campaign efficiency and effectiveness.
  • Analyze campaign performance, generate insights, and deliver actionable recommendations to internal stakeholders. Apply a data-first approach to improve campaign performance against business benchmarks and conversion goals.
  • Develop, recommend and execute A / B tests and experiments to optimize ad copy, improve relevance, and boost conversion rates. Provide post-test analysis.
  • Stay current with media trends, platform updates, and measurement solutions (e.g., incrementality, brand lift studies, AI impact on Search).
  • Create best practice documentation to be shared with internal stakeholders.
  • Job Requirements :

  • 13 years of hands-on experience managing paid search (PPC, SEM) campaigns in Google Ads.
  • 13 years of experience with Demand Gen, YouTube, and / or Performance Max campaigns in Google Ads.
  • Strong understanding of SEM fundamentals, including keyword research, ad copywriting, smart bidding strategies, and campaign optimization.
  • Experience creating and activating Google Ads audiences, including use of first and third-party data. Able to create audiences using Google Ads Pixel data. Able to support media budget planning and scale performance based on audience size and reach.
  • Proficiency in Google Ads, Google Ads Editor, Google Analytics, and Adobe Analytics. Experience with Bing Ads is a plus.
  • Excellent analytical and problem-solving skills, with a track record of using performance metrics to guide strategy and optimization.
  • Demonstrated success adopting a test & learn approach to continually test new tactics and ideas.
  • Collaborative team player with clear and confident communication.
  • Have a growth-oriented and solutions-driven approach.
  • Proficient with Microsoft Outlook, Teams, Excel, JIRA, Tableau
  • Job Benefits :

  • Ski / Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
  • MORE employee discounts on lodging, food, gear, and mountain shuttles
  • 401(k) Retirement Plan
  • Employee Assistance Program
  • Excellent training and professional development
  • Full Time roles are eligible for the above, plus :

  • Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
  • Free ski passes for dependents
  • Critical Illness and Accident plans
  • Vail Resorts offers a 'Hybrid' work environment where employees living within 50 miles of the Broomfield office work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays. Employees living outside of a commutable distance can work remotely from British Columbia, Washington D.C., and the 16 U.S. states

  • in which we currently operate. This includes : California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming.
  • Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and / or require in-person / in-office work or off-site work at any time in its sole discretion.

    In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and / or dates of attendance at or graduation from an educational institution.

    We follow all federal, state, and local laws including restrictions on child / minor labor. Minors hired into this position will not be asked or permitted to engage in any activities restricted to adult workers.

    Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

    Create a job alert for this search

    Paid Search Specialist • Cape Coral, FL, US

    Related jobs
    • Promoted
    • New!
    Travel Surgical Tech - CVOR - $2086.8 / Week

    Travel Surgical Tech - CVOR - $2086.8 / Week

    CrossMed HealthcareFort Myers, FL, US
    Full-time
    CrossMed Healthcare is seeking an experienced Surgical Tech - CVOR for an exciting Travel Allied job in Fort Myers, FL.Shift : Inquire Start Date : 12 / 01 / 2025 Duration : 13 weeks Pay : $2086.At CrossMe...Show moreLast updated: 16 hours ago
    • Promoted
    • New!
    Experienced Commercial Title Searcher

    Experienced Commercial Title Searcher

    Pippin TitleCape Coral, FL, US
    Full-time
    Experienced Commercial Title Searcher.Pippin Title is a venture-backed real estate tech startup that offers nationwide, comprehensive, high-quality, technology-driven title search services to clien...Show moreLast updated: 22 hours ago
    • Promoted
    Travel Surgical Tech - $1,455 to $1,604 per week in Fort Myers, FL

    Travel Surgical Tech - $1,455 to $1,604 per week in Fort Myers, FL

    AlliedTravelCareersFort Myers, FL, US
    Full-time
    AlliedTravelCareers is working with Host Healthcare to find a qualified Surg Tech in Fort Myers, Florida, 33901!.Host Healthcare is an award-winning travel healthcare company with an immediate open...Show moreLast updated: 30+ days ago
    • Promoted
    Travel Surgical Technologist

    Travel Surgical Technologist

    American Medical StaffingFort Myers, FL, US
    Full-time
    American Medical Staffing is seeking a travel Surgical Technologist for a travel job in Fort Myers, Florida.Job Description & Requirements. We’re living in the new normal.Lives and careers...Show moreLast updated: 30+ days ago
    • Promoted
    Travel Ultrasound Tech - $2,080 to $2,280 per week in Fort Myers, FL

    Travel Ultrasound Tech - $2,080 to $2,280 per week in Fort Myers, FL

    AlliedTravelCareersFort Myers, FL, US
    Full-time
    AlliedTravelCareers is working with Titan Medical Group to find a qualified Ultrasound in Fort Myers, Florida, 33993!.Travel - Echo Tech / Ultrasound Tech. Top Reasons to Work in Travel Healthcare.By ...Show moreLast updated: 1 day ago
    • Promoted
    • New!
    Travel Surgical Tech - $2428.34 / Week

    Travel Surgical Tech - $2428.34 / Week

    Cynet HealthFort Myers, FL, US
    Full-time
    Cynet Health is seeking an experienced Surgical Tech for an exciting Travel Allied job in Fort Myers, FL.Shift : 4x10 hr days Start Date : 12 / 01 / 2025 Duration : 13 weeks Pay : $2428.Ranked #5 Best Trav...Show moreLast updated: 16 hours ago
    • Promoted
    Travel Pathology Assistant

    Travel Pathology Assistant

    Medical Solutions AlliedFort Myers, FL, US
    Full-time
    Medical Solutions Allied is seeking a travel Pathology Assistant for a travel job in Fort Myers, Florida.Job Description & Requirements. We’re seeking talented healthcare professionals who...Show moreLast updated: 1 day ago
    • Promoted
    Travel CVOR Tech - $1,843 per week in Fort Myers, FL

    Travel CVOR Tech - $1,843 per week in Fort Myers, FL

    AlliedTravelCareersFort Myers, FL, US
    Full-time
    AlliedTravelCareers is working with TRS Healthcare to find a qualified CVOR Tech in Fort Myers, Florida, 33908!.TRS Healthcare is seeking an experienced OR - CVOR CVOR Tech for a travel assignment ...Show moreLast updated: 21 days ago
    • Promoted
    Travel CVOR Technologist

    Travel CVOR Technologist

    GetMed Staffing, Inc.Fort Myers, FL, US
    Full-time
    CVOR Technologist for a travel job in Fort Myers, Florida.Job Description & Requirements.GetMed Staffing is searching for a strong CVOR Surgical Tech to assist our traveler-friendly client.A mi...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Search Lead - TechnologyHome based - EMEA

    Senior Search Lead - TechnologyHome based - EMEA

    CanonicalCape Coral, FL, US
    Remote
    Full-time
    Senior Search Lead - Technology.Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely us...Show moreLast updated: 2 days ago
    • Promoted
    Travel CVOR Tech - $2,051 to $2,182 per week in Fort Myers, FL

    Travel CVOR Tech - $2,051 to $2,182 per week in Fort Myers, FL

    AlliedTravelCareersFort Myers, FL, US
    Full-time
    AlliedTravelCareers is working with Fusion Medical Staffing to find a qualified CVOR Tech in Fort Myers, Florida, 33908!. Facility in Fort Myers, Florida.Fusion Medical Staffing is seeking a skilled...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Travel Surgical Tech - $2,492 per week in Fort Myers, FL

    Travel Surgical Tech - $2,492 per week in Fort Myers, FL

    AlliedTravelCareersFort Myers, FL, US
    Full-time
    AlliedTravelCareers is working with Mindlance Health to find a qualified Surg Tech in Fort Myers, Florida, 33908!.ID : 73903367 Shift : 10hr Day 10x4 Description : HWL Park Medical Center-AN-0618 • •A...Show moreLast updated: 5 hours ago
    • Promoted
    Travel Surgical Tech - $2,093 to $2,293 per week in Fort Myers, FL

    Travel Surgical Tech - $2,093 to $2,293 per week in Fort Myers, FL

    AlliedTravelCareersFort Myers, FL, US
    Full-time
    AlliedTravelCareers is working with Titan Medical Group to find a qualified Surg Tech in Fort Myers, Florida, 33993!.Travel - Echo Tech / Surgical Tech. RCS / RDCS-AE / CST / BCLS / BLS / BCLS / BLS - American He...Show moreLast updated: 28 days ago
    • Promoted
    • New!
    Travel Surgical Tech - CVOR - $1842.72 / Week

    Travel Surgical Tech - CVOR - $1842.72 / Week

    TRS HealthcareFort Myers, FL, US
    Full-time
    TRS Healthcare is seeking an experienced Surgical Tech - CVOR for an exciting Travel Allied job in Fort Myers, FL.Shift : 4x10 hr days Start Date : 12 / 01 / 2025 Duration : 13 weeks Pay : $1842.TRS Health...Show moreLast updated: 16 hours ago
    • Promoted
    Sales Specialist (US-Based AI Startup)

    Sales Specialist (US-Based AI Startup)

    PearlCape Coral, FL, US
    Full-time
    Work Arrangement : Fully Remote, must overlap with US (ET) hours.Job Type : Full-time, Independent Contractor.Work Schedule : 40 hours per week, MondayFriday, 9 : 00 AM 6 : 00 PM ET (flexible overlap wit...Show moreLast updated: 1 day ago
    • Promoted
    Travel Echo Tech - $2,093 to $2,293 per week in Fort Myers, FL

    Travel Echo Tech - $2,093 to $2,293 per week in Fort Myers, FL

    AlliedTravelCareersFort Myers, FL, US
    Full-time
    AlliedTravelCareers is working with Titan Medical Group to find a qualified Echo Tech in Fort Myers, Florida, 33993!.BCLS / BLS - American Heart Association / CST / RCS / RDCS-AE.Titan Medical is looking f...Show moreLast updated: 2 days ago
    • Promoted
    Travel Surgical Tech - $2,163 per week in Fort Myers, FL

    Travel Surgical Tech - $2,163 per week in Fort Myers, FL

    AlliedTravelCareersFort Myers, FL, US
    Full-time +1
    AlliedTravelCareers is working with Centra Healthcare Solutions to find a qualified Surg Tech in Fort Myers, Florida, 33908!. Centra Healthcare Solutions is seeking an experienced Surg Tech that is ...Show moreLast updated: 30+ days ago
    • Promoted
    Travel CVOR Tech - $2,086 per week in Fort Myers, FL

    Travel CVOR Tech - $2,086 per week in Fort Myers, FL

    AlliedTravelCareersFort Myers, FL, US
    Full-time
    AlliedTravelCareers is working with CrossMed Healthcare Staffing to find a qualified CVOR Tech in Fort Myers, Florida, 33908!. At CrossMed Healthcare Staffing, we aim to create lasting impressions w...Show moreLast updated: 30+ days ago