E-commerce CMO & CFO Mentors

ARE YOU READY TO JOIN OUR COACHING TEAM?

Join SHE-com as a fractional coach and mentor the next generation of female-led e-commerce brands. This is your opportunity to give back, share your expertise, and support meaningful growth—on your schedule.

SHE-com is the fastest growing community for women in e-commerce. We are a movement, not just a program—designed to support, educate, and empower female brand owners across every stage of growth. Our members are driven, passionate, and ready to scale with the right expert support behind them.

SHE-com

An Australian-based community headquartered on the Gold Coast, designed by and for women in e-commerce. We provide coaching programs, events, retreats, and conferences to empower female entrepreneurs at every stage of their journey.

Our Founder

Lisa Jones, a multi-million-dollar brand owner, created SHE-com to support the rapidly growing wave of female-led e-commerce businesses across Australia. Seeing their potential and the lack of tailored resources, Lisa built a space to empower these women to succeed.

What We Offer

SHE-com supports start-ups, scale-ups, and multi-million-dollar businesses with mentoring, training, awards, networking, live events, and curated tools. We provide the resources they need to focus on scaling and thriving in their industries.

Our community

By 2025, our community will connect over 75,000 female founders who collectively generate hundreds of millions of dollars in revenue, solidifying SHE-com as Australia’s leading network for women in e-commerce.

Fractional C-Suite Coaching Role

Who You Are :

You are a current or former CMO or CFO with deep roots in the e-commerce industry. You’ve worked within successful product-based brands and know how to drive results—whether that’s scaling revenue, improving profitability, strengthening marketing strategy, or refining operational performance.

You might be currently employed and looking to share your knowledge through a few hours of impactful coaching each week. Or you might have recently stepped out of a full-time role and are ready to expand your fractional portfolio with more clients and consistent paid work.

You’re someone who leads with strategy and clarity. You enjoy teaching and mentoring. You’re passionate about empowering female founders and want to use your experience to create a ripple effect of success.

The Opportunity :

This is a paid, contract-based fractional role. We’re looking for experienced e-commerce C-suite leaders—particularly CMOs and CFOs—who can commit between 2 to 5 hours a week to start, with the potential to scale up to 10 to 20 hours depending on demand and fit. You’ll work remotely, mentoring a consistent roster of SHE-com clients over three to six-month engagements. If you’re the right fit, there may also be opportunities for additional coaching calls and strategic support across other parts of our programs. If you’re ready to contribute your brilliance to a purpose-driven movement, this is your chance.

What You'll Do :

• 1 : 1 Strategic Coaching : Provide personalised advice and mentorship to a rotating roster of ambitious e-commerce founders
• Growth & Profitability Guidance : Identify key opportunities for revenue growth, stronger margins, or better marketing performance
• Thought Partnership : Help clients think and act like a CMO or CFO, even if they’re not ready to hire one full-time
• Strategic Planning : Support founders with roadmaps, budgets, forecasting, marketing calendars, and more
• Consistent Engagements : Guide clients over three to six-month periods with structured coaching support
• Flexible Delivery : All coaching is remote via video calls, designed to work alongside your existing commitments

Why This Role is Different :

What We're Looking For :

What Success Looks Like :

How to apply :

If you’re ready to use your C-suite experience to empower women in e-commerce and contribute meaningfully in a flexible, high-impact way, we want to hear from you.

Email your resume and a short cover letter along with a 2 minute video telling us :

Send to : careers@shecom.co Subject line : Fractional C-Suite E-commerce Coach Application

SHE-com is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all.

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