Sr. Social Media Manager - PIM Media Job at Nashville Public Radio in St. Louis

PIM Media is the creative engine of Rankings.io, home to Personal Injury Mastermind, LawHer, PIMCon, a growing network of shows, publications, and live events built for ambitious law firms.

We're hiring a Senior Social Media Manager who's ready to own an entire ecosystem, from creative strategy to daily execution. You'll lead the voice, visuals, and performance of PIM Media across Instagram, TikTok, and LinkedIn, turning long‑form content into short‑form stories that earn attention and drive growth.

This is a hands‑on leadership role for a strategist who can also do the work. You'll concept campaigns, write hooks, edit videos, manage boosts, and report results. All while shaping how the world sees Rankings.io through the PIM Media lens.

If you're the kind of creative who thrives on both making and measuring, building and leading, this role gives you full ownership of a brand that already commands national credibility. And the freedom to make it unforgettable.

Responsibilities

• Lead organic and paid strategy across TikTok, Instagram, and LinkedIn
• Build the PIM Media social identity — visually sharp, educational, and unmistakably premium
• Manage the full content cycle: concept, script, edit, publish, and analyze
• Develop a consistent posting schedule that balances evergreen storytelling with timely moments
• Partner with Rankings' branding department to ensure creative cohesion across the company
• Work closely with the Media Team to align podcast, newsletter, and event promotion

Create & Execute

• Produce scroll‑stopping content: short‑form explainers, behind‑the‑scenes clips, and brand storytelling pieces
• Repurpose podcast footage with the video editor into social‑first formats
• Write hooks, captions, and thumbnails designed to convert engagement into listens
• Plan, test, and optimize Meta boosts and paid social campaigns that amplify reach
• Build asset templates and creative systems that keep production fast and flexible

Measure & Evolve

• Monitor performance analytics weekly; translate data into creative next steps
• Manage paid budgets efficiently and report on ROI across channels
• Experiment with new formats and trends, bringing platform insights back to the team
• Help establish the KPIs that define success for PIM Media's social growth

What Success Looks Like

• PIM Media's social channels become the gold standard for legal storytelling and creative authority
• Engagement, reach, and conversion metrics climb steadily within 60 days
• Each post feels crafted, not recycled — distinct in tone, tight in execution
• You're leading the department's direction with autonomy and accountability
• Social media becomes a proven pipeline for both podcast audience growth and Rankings' brand credibility

Requirements

• 5+ years of professional social media experience, preferably in a media, podcast, or storytelling‑driven environment
• Proven success in growing engaged audiences on social media.
• Strong video editing and storytelling skills
• Experience with Meta Business Suite, CapCut or Premiere Pro, and analytics dashboards
• Ability to manage paid campaigns and A/B test creatives
• Comfort with creative autonomy. Ideating, executing, and evaluating your own work
• Curiosity about law, business, and brand storytelling>

Benefits

• Starting from $70k
• Work remotely from home
• Unlimited PTO
• 3% Match SIMPLE IRA
• 100% Employer‑Funded Health Insurance

Mindset & Culture

• No passengers. You take full ownership, from idea to analytics
• Craft and clarity matter. You chase meaning, not noise
• Educator's mindset. You make complex ideas simple, visual, and human
• Collaborative energy. You thrive in a team that runs on feedback, precision, and shared wins
• Creative discipline. You protect the deadline without sacrificing the standard

PIM Media operates like a creative studio inside a marketing agency. Where experimentation meets accountability, and growth is both a metric and a mindset.