Digital Content Specialist (Chicago)

Digital Content Specialist

The Digital Content Specialist will be the driving force behind our digital presence, bringing bold ideas, visual creativity, and strategic thinking to our digital platforms. This role calls for a highly imaginative and versatile thinker - someone who can blend visual storytelling and brand voice, adapt quickly to trends, and push creative boundaries to keep our content fresh and engaging. With a sharp understanding of what captures attention online, this individual will elevate our presence across all channels, introduce innovative ideas to inspire our audience, and help drive measurable growth. Overall goals are to increase brand awareness, interest, and action to grow marketing qualified leads via website form submissions. The Digital Content Specialist will report to the VP of Marketing and will play a key role in expanding our online impact through thoughtful, relevant, and distinctly on-brand content.

Essential Functions :

• Create, curate, and manage compelling content across all digital platforms social media, email, and website - ensuring digital strategies align with broader marketing goals and initiatives. Content will at least include images, videos, graphics and copy that align with Blue Plate's brand tone and voice. Occasional graphic design work is required.
• In partnership with the VP of Marketing, Graphic Designer, and teams across Blue Plate, serve as a visual stylist who curates and develops a distinct, elevated brand identity across all channelsdigital and experiential. This role brings a cohesive and impactful visual style to life, drawing inspiration from best-in-class brands to create a fresh, fun, and highly stylized aesthetic that celebrates our food, events, and culture.
• Manage social media marketing to create content, schedule posts and measure growth and audience engagement. Develop a quarterly-rolling content calendar to ensure consistent posting and engagement. Monitor activity and engagement to gain insights into customer and industry trends and preferences.
• Regularly attend Blue Plate and other Chicago cultural events to capture images, videos, and interviews to produce content usable across all platforms.
• Lead the strategy, design, and execution of internal and external email campaignscollaborating across departments to curate content, target key audiences, and drive awareness and qualified sales leads. Leverage automation and testing to optimize performance and continuously measure campaign effectiveness.
• Oversee and manage the Blue Plate website : plug-ins to other platforms, content and image updates, creation of landing pages; and monthly analytics reporting.
• Track and analyze all digital marketing performance and generate reports to assess the effectiveness and identify areas for improvement.
• Collaborate across all departments to assist in the delivery of RFP responses. From graphic design work to content creation, to workflow management, RFP response development is a marketing team effort and assistance is ongoing and on-demand.
• Collaborate with HR, culinary, sales, and service teams to develop and implement strategies that foster engagement with local communities and strengthen positive relationships. Cultivate a vibrant community by actively creating stories to connect Blue Plate with the communities it serves.
• Perform other job-related tasks, as assigned.

Requirements

Education and Experience : The requirements listed below are representative of the knowledge, skill, and / or ability required.

Preferred Experience and Skills : The following are preferred requirements but not required :

Essential Qualifications : To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required.

Language Skills : Ability to read, write and speak English proficiently. English / Spanish bilingual skills preferred.

Physical Demands : The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Work Environment : The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

Compensation and Benefits :

Salary Range : $78,000 $85,000 annually, based on experience and qualifications.

Benefits Overview :

At Blue Plate Catering, we live our core value : We Care More by offering a comprehensive benefits package that reflects our commitment to supporting our team's well-being and growth. Benefits include medical, dental, and vision insurance, a 401(k)-retirement plan, and paid time off (PTO) with sick leave. Additional perks such as commuter benefits, Flexible Spending Accounts (FSA), free meals, and pet insurance options ensure our team feels valued. We also offer wellness rewards, an Employee Assistance Program (EAP), and resources to help you thrive in work and life.

Blue Plate Catering complies with all applicable federal, state, and local laws governing non-discrimination in employment, including protections related to race, color, religion, sex (including sexual orientation, gender identity, or pregnancy), national origin, age, disability, or genetic information.