Sports and iGaming Marketing Executive - Borgata

Sports And Igaming Marketing Executive

The SHOW comes alive at MGM Resorts International

Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.

The job : Step into the exciting world of gaming as our Sports and iGaming Marketing Executive, where you'll be at the forefront of creating unparalleled gaming experiences for our cross-channel customers! In this dynamic role, you'll harness your skills to build lasting relationships, drive customer acquisition and retention, and elevate engagement across MGM Resorts properties and BetMGM. Join us in shaping the future of sports and iGaming entertainment, while ensuring every player feels valued and exhilarated!

The day-to-day :

• Develop and maintain relationships with high-value sports bettors, mobile gaming VIPs, and cross-channel players.
• Serve as a primary point of contact for BetMGM hosts and players, ensuring seamless engagement between mobile and land-based gaming.
• Identify and mitigate friction points for customers as they navigate between BetMGM and casino properties.
• Utilize MGM Resorts and BetMGM CRM tools to generate cross-channel business, directing casino players to mobile gaming and engaging mobile players with MGM Resorts properties.
• Provide training and support to property host teams on mobile gaming, sports betting, and BetMGM platforms to enhance cross-functional capabilities.
• Analyze real-time data and reporting to identify high-value players, personalize interactions, and optimize customer retention strategies.
• Collaborate with retail sportsbook teams to meet new high value customers, assist with BetMGM related questions and challenges, and deliver premium service and exclusive experiences to VIP sports bettors.
• Implement and oversee targeted retention and reactivation strategies for sports bettors, iGaming customers, and BetMGM VIPs.
• Manage and extend offers, bonuses, and VIP experiences based on individual gaming behavior across sports betting, mobile gaming, and land-based casino activity.
• Develop and maintain expertise in BetMGM and MGM Resorts gaming systems, including CRM and analytics tools, to support real-time player development strategies.
• Leverage a comprehensive understanding of customer behaviorspanning both land-based and mobile gamingto refine reinvestment strategies, improve engagement, and elevate the overall player experience.
• Adhere to all MGM Resorts and BetMGM policies, gaming regulations, and responsible gaming initiatives.

The ideal candidate :

The perks & benefits :

Pay range : $68,400.00 - $91,200.00

Please keep in mind that this range represents the pay range for all positions in the job grade within which this position falls. The actual salary offer will take into account a wide range of factors, including location. This position is eligible to participate in the Company's incentive plan. Eligible employees have the opportunity to participate in medical, dental, vision, and life insurance plans as well as 401(k) and time off plans. Specific program offerings vary by eligibility factors such as geographic location, employment status, and union membership.

Are you ready to JOIN THE SHOW? Apply today!