Salesforce Marketing Cloud LEAD

Job Title : Salesforce - Marketing Cloud LEAD

Skills : Marketing Cloud Studios, HTML, CSS and AMPscript,

Experience : 10-12 Years

Location : Windsor, CT

Job Type : Fulltime

We at Coforge are hiring for Salesforce - Marketing Cloud with the following skills :

• Build, test and deploy marketing and email campaigns including personalization and dynamic content across different Marketing Cloud Studios.
• Develop email templates, which will include coding of emails using HTML, CSS and AMP script.
• Leverage Journey Builder to deliver multi-touch communications.
• Create SQL queries in Automation Studio to segment audiences.
• Build analytics reports and dashboards to provide visibility into marketing campaign / email results and measure effectiveness.
• Respond to common business requirements and perform administrative functions within Marketing Cloud.
• Maintain best practices for Marketing Automation Platforms, including troubleshooting, naming conventions, list management, etc.
• Provide troubleshooting / first line of support for stakeholders working on deliverables and encountering errors or technical issues with SFMC or Sales / Service Cloud platforms.
• 2 to 5 years direct experience building solutions on the SFMC platform : Cloud Pages, Smart Forms, Web Collect, Collect Tracking, Email Studio, Social Studio, Journey Builder, Mobile Studio, Automation studio.
• Proficient in Marketing cloud connector, data extensions, integration with external systems (API) and knowledge of DMP and data integration is key.
• Prior experience implementing full cycle projects in SF Marketing Cloud.
• Experience with responsive website design and various forms of online marketing including mobile, social, content, email, etc.
• Basic Salesforce administrative functions including process builder, triggers and workflow knowledge are desirable.
• Bachelor's degree or equivalent.
• Preferred Salesforce Marketing Cloud certifications including Marketing Cloud Developer and Marketing Cloud Email Specialist.
• Good to have Salesforce Platform Developer certification.
• Salesforce Implementation experience.
• Google Analytics experience.