Data Analyst, User Acquisition

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

Mattel Game Studios’ mission is to harness the power of Mattel's iconic brands and IP to create a wide variety of engaging digital games. Our team is guided by industry leaders with decades of experience in various facets of the gaming industry. We are seeking talented individuals to join us in our mission to create innovative and engaging digital experiences that resonate with our beloved brands. If you are passionate about gaming and eager to be part of a dynamic, forward-thinking team in family entertainment, this is the opportunity for you!

The Opportunity:

As a User Acquisition Data Analyst on the Mobile Growth Marketing team, you’ll play a pivotal role in scaling our mobile gaming portfolio. You’ll architect and maintain analytics infrastructure, conduct advanced statistical analyses, and deliver actionable insights that drive performance across user acquisition, creative optimization, and lifecycle marketing. This role is ideal for a proactive analyst who thrives in fast-paced environments and is excited to build from the ground up in a privacy-first ecosystem.

What Your Impact Will Be:

• Analyze large-scale marketing datasets using tools like BigQuery, Mixpanel, and Singular to deliver weekly insights on channel efficiency, optimization levers, and media mix performance.

• Build and maintain dynamic dashboards with cohort reporting, ROAS tracking, retention metrics, and performance trends across attribution data sources.

• Conduct deep-dive analyses to uncover growth opportunities, inform UA strategy, and support cross-functional decision-making.

• Ensure data integrity across Firebase, MMPs, SKAN, App Store Connect, and external pipelines through reconciliation, schema validation, and standardized taxonomy.

• Evaluate asset-level performance (IPM, CVR, CTR, engagement metrics) to guide creative iteration and concept testing in partnership with design and UA teams.

• Design and analyze A/B tests, geo-lift studies, and incrementality experiments using robust statistical methodologies to quantify campaign impact.

• Collaborate with internal and external data teams to evolve attribution models, manage SKAN conversion schemas, and prepare for Privacy Sandbox integration.

• Partner with UA and Finance to develop short- and long-range spend/return forecasts, leveraging historical performance and predictive signals to support campaign planning and budget allocation.

• Act as a strategic liaison between Growth Marketing and central analytics, product, and data engineering teams to ensure alignment on data architecture, taxonomy, and reporting standards.

• Monitor industry trends, competitor UA strategies, and market dynamics to inform campaign planning, creative direction, and channel prioritization.

What We’re Looking For:

• 3–5 years of experience in marketing analytics or data science roles supporting mobile User Acquisition

• Proven expertise in hybrid monetization models (IAP + IAA) and deep understanding of mobile gaming user behavior.

• Advanced proficiency in SQL (BigQuery); experience with Python or R for statistical modeling and automation is a strong plus.

• Skilled in data visualization and dashboarding using tools like Mixpanel, Looker, or Tableau.

• Solid foundation in applied statistics, including A/B testing, experiment design, and causal inference.

• Hands-on experience with SKAdNetwork (CV schema design, postback decoding).

• Strong grasp of performance KPIs (CPI, ROAS, retention, LTV) and digital marketing principles across DSPs and ad networks.

• Excellent communication skills to translate complex data into actionable insights for technical and non-technical stakeholders.

• Passion for mobile gaming and ability to thrive in a fast-paced, data-driven, privacy-centric environment.

• Bachelor’s degree in a quantitative field (Statistics, Economics, Math, Computer Science) or equivalent practical experience.

The annual base salary range for this position is between $80,000 and $125,000.
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.