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Influencer Strategist Job at Sia / Ready Set Rocket in New York

Influencer Strategist Job at Sia / Ready Set Rocket in New York

MediabistroNew York, NY, United States
20 days ago
Job type
  • Full-time
Job description

Overview

This freelance role is for an Influencer Marketing Strategist with SiaX, a full-service creative agency within Sia. The role partners cross-functionally with Growth, Creative and Paid Media teams to shape and execute influencer strategies that support integrated, performance-driven campaigns. The position is contract-based and project-driven, with a hybrid New York location.

Base pay range

$60.00 / hr - $75.00 / hr

About The Role

One of our premier clients is looking for a Freelance Influencer Marketing Strategist to shape and execute influencer strategies that fuel integrated, performance-driven campaigns. This role requires collaboration across Growth, Creative and Paid Media teams to ensure influencer content ladders into broader brand and performance goals. You’ll bring a strong POV on the influencer landscape and the ability to match creators to campaigns across diverse clients and categories.

Your Impact

  • Growth Connector : Translate campaign objectives and paid media strategies into influencer recommendations that drive attention and engagement, leading to measurable business impact.
  • Creative Strategist : Identify and recruit creators whose personas, content and audiences align with brand strategy, target segments, and campaign goals, ensuring authenticity and resonance.
  • Campaign Orchestrator : Develop and roll out influencer briefs for product launches, seasonal pushes, tentpole activations or partnership amplification, in collaboration with Growth, Creative, and Client teams.
  • Budget & Contracts Manager : Lead contract negotiations, oversee influencer budget allocations, and manage invoicing workflows in partnership with finance teams, ensuring campaigns stay on time and on budget.
  • Trend Spotter : Surface creator and content trends and emerging platforms to keep campaigns ahead of the curve.
  • Cross-Functional Partner : Ensure influencer activations are integrated into paid, social, and creative channels for maximum ROI.

What Success Looks Like

  • Influencer selections consistently align with audience targets and brand tone, helping achieve campaign KPIs and drive performance.
  • Paid and organic influencer activations connect into broader acquisition and media plans; campaigns launch on time with clear briefs and aligned creative.
  • Client feedback and approvals are streamlined, with assets trafficked, posted, and tracked against timelines.
  • Growth and Creative teams view you as a trusted strategist bridging influencer culture with performance marketing rigor.
  • Reporting on influencer campaigns provides actionable insights for future strategy.

    • Qualifications

  • 4-6+ years in influencer marketing strategy, ideally within an advertising or creator-focused agency or integrated marketing environment.
  • Experience collaborating with Growth / Performance Marketing teams; ability to link influencer work to media strategies and measurable outcomes.
  • Strong understanding of influencer discovery tools, performance metrics, and contract negotiations.
  • Proven ability to build relationships with creators, agents, and managers across platforms (Instagram, TikTok, YouTube, emerging).
  • Excellent written and verbal communication; ability to translate goals into clear influencer briefs.
  • Highly organized with the ability to manage multiple campaigns and stakeholders.
  • Advertising or creator agency experience; health and wellness familiarity is a plus.

    • Project details

  • Contract type : Contract
  • Level : Mid-Senior
  • Project Length : October–December 2025
  • Project Hours : 20-30 hours per week
  • Location : Hybrid — New York, NY
  • Compensation : Around $60-$75 per hour (exact rate depends on skills, experience and location)

    • Additional Information

    At this time, Sia Partners does not intend to pursue employment with applicants who will require visa sponsorship for work authorization in the United States (H1-B, OPT, TN, or other non-immigrant statuses).

    Benefits

  • Statutory Time Off – Sick
  • Medical, Dental, Vision : Eligible for Purchase Option
  • 401(k) Participation : Eligible after one month with matching and immediate vesting

    • Diversity, Equity, Inclusion & Belonging

    We are committed to a diverse, equitable and inclusive culture. Visit our website to learn more about our mission, values, and business sectors.

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    Influencer Strategist • New York, NY, United States