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Digital Marketing Manager

Digital Marketing Manager

Allstate Insurance Agency - Joseph ShahrourIrvine, CA, US
30+ days ago
Job type
  • Full-time
Job description

Job Description

Job Description

Benefits :

  • Bonus based on performance
  • Flexible schedule
  • Health insurance
  • Opportunity for advancement

We're a fast-growing, multi-location Allstate agency seeking a seasoned Senior Media Buyer to lead our digital marketing initiatives. Since 2018, we've expanded from a single office to become one of Southern California's top-producing agencies through innovative marketing and exceptional service.

The Role : We're looking for an experienced Senior Media Buyer who can independently develop, implement, and optimize multi-channel digital campaigns from scratch. This role requires both strategic thinking and hands-on technical expertise.

Key Responsibilities :

  • Develop and execute comprehensive digital marketing strategies
  • Build and manage campaigns across Google, Meta, and TikTok platforms
  • Lead web development projects using WordPress
  • Create and optimize landing pages for maximum conversion
  • Manage substantial marketing budgets across multiple platforms
  • Conduct A / B testing and implement data-driven optimizations
  • Provide strategic recommendations based on performance analytics

    • Required Experience & Skills :

  • Minimum 3 years of hands-on experience as a Media Buyer
  • Proven success building campaigns from scratch on Google, Meta, and TikTok
  • Advanced knowledge of WordPress and web development
  • Strong technical background in HTML, CSS, and basic JavaScript
  • Experience with conversion tracking implementation
  • Demonstrated success managing large advertising budgets
  • Advanced analytics and reporting capabilities

    • Must Have Technical Skills :

  • Google Ads & Analytics certification
  • Meta Business Suite expertise
  • TikTok Ads Manager proficiency
  • WordPress development and optimization
  • Landing page design and optimization
  • Conversion tracking setup and management

    • What We Offer :

  • Competitive senior-level salary + performance bonuses
  • Health benefits
  • Paid time off
  • Professional development budget
  • Career growth opportunities
  • Dynamic, fast-paced environment

    • Join our team and drive our digital marketing success to the next level!

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    Digital Marketing Manager • Irvine, CA, US