Senior Product Marketing Manager

Job Description

Job Description

About us :

We believe the next generation of financial services will be powered by stablecoins.

Founded in 2021, our mission at BVNK is to accelerate global money movement.

We're building stablecoin-native infrastructure so businesses can move value instantly across borders and networks. With global licenses and T1 bank partnerships, we facilitate billions in transactions for enterprise clients like Worldpay, Deel, LianLian Global, and Rapyd.

Our technology is transforming how businesses operate globally by eliminating payment delays, reducing costs, and unlocking trapped capital.

We're a diverse team spread across EMEA, North America, and APAC, with a shared belief that stablecoins are the new infrastructure layer for financial services, and that BVNK is at the forefront of this shift.

In 2025, we secured strategic investment from Visa, following our $50 million Series B with Haun Ventures, Coinbase Ventures, Scribble Ventures, DRW Venture Capital, Avenir, and Tiger Global. With the backing of these leading investors, we're accelerating our growth – and we're looking for smart, ambitious people to help us build the future of financial services.

We're incredibly honored to have made Newsweek's list of The Top 100 Global Most Loved Workplaces three years running (most recently in 2025) and to have been recognised by LinkedIn as one of the Top 20 Startups in the UK in 2024.

About this role in the team :

As a Senior Product Marketing Manager at BVNK, reporting directly to the Chief Marketing Officer, you will play a pivotal role in shaping how we bring our stablecoin and payments products to market, drive adoption, and share compelling customer stories. You will be responsible for developing go-to-market (GTM) strategies, crafting value propositions and messaging, enabling our commercial teams, and feeding customer insights back into the business.

This role requires a strategic thinker who is also an effective doer - someone comfortable working cross-functionally across marketing, product, sales, and customer success to drive measurable impact. You'll be expected to raise the bar in how we communicate value to customers and position BVNK within a competitive, fast-evolving category.

Key Areas of Responsibilities :

1. Product GTM & Adoption

• Lead end-to-end GTM strategies for product launches - from strategic planning through to execution.
• Collaborate with product, marketing, sales, and account management to define launch goals, timelines, and key activities.
• Build and maintain a forward-looking launch calendar to ensure cross-functional alignment.
• Track launch performance, customer engagement, and internal enablement metrics; feed insights into future launches.
• Create scalable playbooks and documentation to support lifecycle product marketing as BVNK grows.

2. Sales Enablement

3. Positioning & Messaging

4. Customer Advocacy & Insights

5. Market Intelligence

What success looks like :

Success in this role will be measured by both strategic impact and executional excellence. Core KPIs include :

What we need from you :

What you can expect from us :

At BVNK, we are focused on building a diverse and inclusive team. While you may not meet all of our requirements, we'd encourage you to apply if you meet the majority of our expectations. You may be a great fit for this role or another role in our team.