Jostens, Inc. is hiring : Marketing Specialist in Minneapolis

About You This role supports the marketing team, completes assigned initiatives, defined marketing strategies, and tactical plans. This includes executing go-to-market activities that support organizational goals such as driving buy rate and growth.

You Will Market Research. Research sports championship data and report on sports activity weekly (wins / losses).

Marketing Strategy Execution. Manage execution and coordination of marketing plans to reach growth targets. Develop, implement, and track business specific digital marketing initiatives, such as email, paid media, social, SMS, and JCOM / ecommerce. Design and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met. Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, physical / virtual events, etc.). Partner with Merchandising / Product team on all product launches and positioning.

Data / Analytics Tracking. Monitor identified key KPI’s for the business & report findings. Partner with analytics team to analyze and report on the performance and efficiency of campaigns using Salesforce Reports. Leverage marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.

Sales Rep Marketing Support. Establish relationships and communicate regularly with reps to understand their needs to support account growth (i.e. Buy Rate improvements, Net Account growth, Unit Sales, Gross Revenue, and EBITDA). Develop needed collateral, visual merchandising, digital and in-school event support for key events. Implement ways to help the reps evolve local marketing and grow local revenue through corporate marketing support. Prepare materials & products for special events, trade shows, etc.

You Have Experience. 2-3 years’ professional marketing experience. Thorough understanding of marketing elements (including traditional and digital marketing) and market research methods.

Education. BA / BS degree or equivalent combination of education and experience.

Drive. Willingness to learn, demonstrate creativity, and excel in a changing (and fast-paced) environment. Preferred excellent organization and time management skills with ability to manage multiple priorities / tasks effectively.

Technical Skills. Experience in collateral development, marketing communications and overseeing digital channels (including web / ecommerce, print, email, paid search, paid advertising, SEO / SEM, social and SMS). Preferred social marketing experience. Preferred understanding of data / analytics, analytical skillsets, and content editing.Special interest or knowledge in sports

Attention to Detail. Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment.Preferred skillsets in writing and editing content with an acute attention to detail. Preferred attention to detail.

Great Communication Skills. Strong communication and interpersonal skills with ability to work effectively with all levels of the organization. Preferred strong written and verbal communication skills.

Love Where You Work We care about your health. We offer competitive healthcare (health, dental, vision, coverage) in addition to voluntary benefits including home and car insurance, pet insurance, flexible spending account, amongst many more.

We invest in your future. Our 401K plan has immediate vesting, so you can start saving for retirement right away.

We believe in flexibility. We provide hybrid work options.

We want you to unplug when needed. We believe in taking your time off without guilt and offer accrued paid time off and company paid holidays.

• For Washington residents, you will receive 13 vacation days, 8 paid sick leave, 8 company paid holidays, and family paid leave.

We care about your development. We support tuition reimbursement after 6 months of service.

We believe in pay transparency. The salary range is $55,000 to $60,000 with annual bonus eligibility.

Application Deadline : October 31, 2025

About Us Jostens leads the student commemoration market and has been serving local communities for over 125 years. We work with thousands of K-12 schools, colleges and universities each year, and have the honor of partnering with beloved sports teams and esteemed organizations across the country. Our iconic products — like yearbooks, letter jackets and championship rings — keep meaningful traditions alive and inspire millions of people to celebrate their unique stories, milestone moments and biggest accomplishments every year. We have 13 first-class facilities across the globe, from North America to the Caribbean. Watch a short video about us here.

Americans with Disabilities Act (ADA) Jostens is committed to the full inclusion of all qualified individuals. If reasonable accommodation is required to fully participate in the job application or interview process, or to perform the essential functions of the position, please reach out to our HR team at recruiter@jostens.com or (952) 830-3399.

Jostens is an Equal Opportunity Employer and complies with applicable employment laws. EOE / M / F / Vet / Disabled are encouraged to apply.

Jostens provides products, programs and services that help our customers celebrate moments that matter. Our mission is to Capture. Celebrate. Inspire. We extend our mission to working with our valued suppliers to partner with us to provide keepsakes designed to help consumers capture and celebrate moments that matter, and inspire them for a lifetime. The Jostens team is passionate about living and practicing our values, our Code of Conduct, and our commitment to sustainability in every interaction.

Every member of the Jostens team is accountable to customers and suppliers to act with integrity and responsibility, to respect and recognize and to embrace change. We believe that living our values is required to earn customer loyalty and meet the expectations of all our stakeholders.

It is through our mission and values that Jostens conducts all business with respect to the customers we serve and the communities in which we work.

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