Head of Human Resources | Driving Talent, Culture & Growth in U.S. E-commerce
This is a full-time, in-house role based in Miami, Florida. We are only considering candidates who are currently located in Miami or already established in the area.
Base pay range
$80,000.00 / yr - $105,000.00 / yr
What Youll Do
- Own the end-to-end SEO strategy for Nobl Travel, Flo Pilates
- Improve site health, crawlability, and internal linking through regular technical audits and fixes
- Lead the strategy for Generative Engine Optimization (GEO) structured data, first-party signals, and prompt-driven tactics for AI-powered search engines
- Build and optimize content to capture is it legit / reviews and brand-defense queries, protecting our reputation across search and reviews
- Collaborate with Creative, CRO, and Paid teams to align SEO with user journeys, conversion goals, and campaign launches
- Identify and fill keyword / content gaps with a focus on high-intent, bottom-funnel search terms
- Optimize for AI-generated summaries, featured snippets, and zero-click search features
- Monitor site performance via GA4, GSC, Ahrefs, SEMrush, Screaming Frog, and Looker Studio
- Stay ahead of AI-driven algorithm changes and bring fresh, test-and-learn strategies to the table
What Were Looking For
35+ years of SEO experience, ideally with DTC or ecommerce brandsDeep understanding of modern SEO, including structured data, Core Web Vitals, and crawl / indexationExperience driving SEO performance in environments influenced by AI search results and LLM-based platformsAbility to work independently and execute end-to-end from strategy to implementationStrong grasp of tools like GSC, GA4, Ahrefs / SEMrush, Screaming FrogSkilled at aligning SEO goals with business KPIs (CVR, revenue contribution, CAC payback)Bonus : Experience in ecommerce SEO for multi-product brands, international SEO, or brand protectionCompany Overview
At Nysonian, we exist to build the next generation of global lifestyle brandsbrands that inspire how people travel, move, and live. We believe the future belongs to companies that create not just products, but experiences that empower people worldwide.
From luxury travel to fitness and wellness, our portfolio is growing fast :
NOBL Travel the fastest-growing luggage brand in history, redefining modern travel with design, durability, and styleFLO Pilates the worlds leading Pilates brand, bringing the practice into homes and wardrobes everywhereREDGE Fit a new standard in at-home strength training, making performance accessible to allBehind these brands is our full-stack D2C platform : manufacturing, distribution, and a growing tech team building the apps and digital infrastructure that power seamless customer experiences.
With $150M+ in annual revenue, 300+ teammates across 6 countries, and 1.3M+ customers worldwide, weve proven whats possible in just a few years. But were only at the beginning this is a chance to shape brands that will define the next decade.
Industry and Role Details
Seniority level : Mid-Senior levelEmployment type : Full-timeJob function : Marketing and SalesIndustries : Retail#J-18808-Ljbffr