Marketing Coordinator

Marketing Coordinator

The Marketing Coordinator plays a key role in executing and optimizing strategic marketing initiatives that elevate Stanbridge University's brand, drive enrollment growth, and strengthen engagement across multiple channels. Reporting to the Director of Marketing and Marketing Operations Manager, this role blends campaign execution with performance analytics, vendor coordination, and continuous optimization.

This is an ideal opportunity for a data-driven marketing professional who thrives on performance metrics, enjoys translating analytics into actionable strategy, and wants exposure to multi-channel campaign management within a fast-paced higher education environment. Coordinators may develop deeper specialization in content marketing, conversion rate optimization (CRO), CRM automation, or analytics while contributing broadly across the marketing function. This role offers exposure to strategic marketing planning and cross-functional decision-making within a growing university environment.

Essential Functions:

• Monitor and analyze campaign data on a weekly, monthly, and quarterly basis to evaluate performance and identify trends.
• Recommend and implement optimizations for digital and non-digital marketing campaigns based on data insights.
• Ensure marketing calendar activities are executed on time and in alignment with strategic objectives.
• Coordinate, negotiate, and maintain communication with advertising vendors to support campaigns.
• Conduct market research, surveys, and student data analysis to inform marketing strategies.
• Develop and deliver presentations of data-driven findings and proposed solutions to the marketing team.
• Partner with other departments to ensure alignment and consistency across marketing initiatives.
• Lead or contribute to specialized projects in areas such as content marketing, conversion rate optimization, CRM automation, or analytics.
• Perform additional duties as assigned by the Director of Marketing and Marketing Operations Manager.

Qualifications:

• Bachelor's degree from an accredited college or university (preferred in Marketing, Communications, Business, or related field).
• Strong ability to interpret and report on analytics data, with a focus on identifying actionable insights.
• Demonstrated experience supporting campaigns with measurable performance outcomes (CTR, CPC, conversion rate, engagement growth, or similar KPIs).
• Proficiency in Excel, including pivot tables, data analysis, and performance reporting.
• Experience with performance or content marketing platforms such as Sprout Social, WordPress, SEMRush, Google Analytics, Meta Ads, TikTok, Mailchimp, survey tools, and social media analytics.
• Ability to communicate data insights clearly and persuasively to stakeholders.
• Critical thinking skills with the ability to work independently and support innovative solutions.
• Highly organized, detail-oriented, and capable of managing multiple projects in a fast-paced environment.
• Professional demeanor and collaborative approach to team-based projects.
• $25-$27/hr. Compensation is commensurate with education, experience, and internal equity considerations.

Relative Experience:

Relevant experience may include titles such as:

Marketing Specialist, Digital Marketing Specialist, Social Media Specialist, Marketing Associate, Digital Marketing Associate Marketing & Communications Associate, Digital Marketing Coordinator, Marketing & Communications Coordinator, Marketing Representative, Marketing & Outreach Representative, Social Media Promotions Representative.

Candidates with experience supporting performance-driven campaigns and measurable marketing outcomes are strongly encouraged to apply.

Conditions of Employment:

• A job-related assessment may be required during the interview process.
• Must be able to perform each essential duty satisfactorily and be physically present in the office (unless otherwise noted).
• Employment verification will be conducted to validate work experience per accreditation standards.
• Offers of employment are contingent upon the successful completion of a background check.
• Official transcripts are required prior to hire. Degrees earned outside the United States must be evaluated by a recognized credential evaluation service to determine U.S. degree equivalency and applicable subject-area coursework.
• Must be legally authorized to work in the United States at the time of hire and must maintain work authorization throughout employment. Stanbridge University does not provide employment visa sponsorship for this position.
• Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Work Environment:

• Standard office/classroom/lab or clinical setting.
• Duties are typically performed while sitting at a desk or computer workstation.
• May include time spent in skills labs or bedside environments as required by the program.
• Regular collaboration with team members, other university departments, and external vendors.
• Subject to frequent interruptions, noise from talking or office equipment, and demanding timelines.

Physical Demands:

• Regularly sits for extended periods.
• Physical ability to perform program- or department-related duties.
• Proficient in using electronic keyboards and office equipment.
• Effective verbal communication via phone and in person.
• Ability to read fine print, operate computers, and understand voices clearly.
• Able to lift, carry, and/or move objects weighing 1025 pounds as needed.

Employee Benefits:

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k)
• Exciting university events
• Seasonal motivational health and wellness challenges
• Work/Life Balance initiatives
• Onsite wellness program / Staff Chiropractor
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)

Institutional Values:

• Diversity and Inclusion: Stanbridge University's motto, "Strength through Diversity," reflects our deep commitment to honoring the diverse backgrounds of our students, faculty, staff, and surrounding communities. We strive to build an inclusive learning environment and uphold anti-discrimination practices in all aspects of university life.
• Innovation and Technology: We embrace cutting-edge technology to enhance student learning through interactive, hands-on experiences, including virtual reality and simulation labsensuring students are prepared for the demands of modern healthcare practice.
• Community Engagement: Through initiatives such as Stanbridge outREACH, students are empowered to give back to local and global communities, cultivating compassion, civic responsibility, and social awareness.

Equal Opportunity Employer: Stanbridge University is an Equal Opportunity Employer. We are committed to building a diverse and inclusive workplace. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity, or any other protected status. All qualified applicants are encouraged to apply.