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Director, Brand Strategy & Communication

Director, Brand Strategy & Communication

MazdaNew Orleans, LA, US
2 days ago
Job type
  • Full-time
Job description

Director Of Brand Strategy And Communication

The Director Of Brand Strategy And Communication Is Responsible For Defining, Governing And Evolving Mazda North American Operations (MNAO)'s Brand Vision, Strategy, Ensuring Alignment With Corporate Strategies, Long-Term Goals And Growth Priorities.

This Role Leads The Development Of Enterprise-Wide Brand Positioning Strategies, Campaigns To Differentiate And Acquisitions-Focused Initiatives To Differentiate The Brand In The Marketplace And Strengthen Brand Salience. As A Senior Marketing Leader, The Director Provides Enterprise-Level Oversight Across Brand Strategy, Communications, Public Relations, Corporate Social Responsibility (CSR), Social Media, Experiential Marketing, Motorsports, And Voice Of The Customer Programs. The Director Serves As The Enterprise Brand Steward, Accountable For Brand Health, Governance Of Brand Architecture, And Ensuring That All Strategies And Agency Partnerships Reinforce MNAO' Positioning And Contribute To Overall Corporate Objectives.

Major Responsibilities Include :

  • (25%) Brand Strategy, Positioning And Communication Strategy
  • (15%) Public Relations & Corporate Social Responsibility (CSR)
  • (10%) Customer Insights
  • (10%) Asset Strategy & Development
  • (15%) Social Media
  • (10%) Experiential Marketing & Motorsports
  • (15%) Leadership & Administration
  • Performs Other Duties As Assigned
  • Complies With All Policies And Standards

The Preceding Functions Have Been Provided As Examples Of The Types Of Work Performed By Employees Assigned To This Job Classification. Management Reserves The Right To Add, Modify, Change Or Rescind The Work Assignments Of Different Positions And To Make Reasonable Accommodations So That Qualified Employees Can Perform The Essential Functions Of The Job.

Work Experience Required :

  • 15+ Years Experience In Marketing, Brand Strategy, Or A Related Field, Preferably Within The Automotive Or Premium Consumer Goods
  • 5+ Years Of Proven And Successful Leadership Experience, With A Trach Record Of Managing Cross-Functional Teams And Large-Scale Brand Initiatives

    • Required Education :

  • Bachelor's Degree In Marketing, Business, Engineering Or Related Fields, Or Equivalent Combination Of Education, Training, And Work Experience In Lieu Of Degree

    • Knowledge And Abilities Include :

  • Strategic Thinking & Brand Development
  • Communication & Public Relations
  • Consumer Insights & Data Analytics
  • Content & Asset Management
  • Social Media & Digital Marketing
  • Experiential & Event Marketing
  • Leadership & Team Development
  • Cross-Functional Collaboration
  • Budget & Compliance Management
  • Ability To Drive Innovation, Think Creatively, And Adapt To An Evolving Market Landscape

    • Physical Demands :

  • Communicate / Talking : Constantly
  • Communicate / Hearing : Constantly

    • Travel Requirements :

  • 20% Flying Domestic : Essential

    • Pay Range : $157,100.00 - $239,600.00

    Salary To Be Determined By Education, Experience, Knowledge, Skills And Abilities Of The Applicant, Internal Equity, And Alignment With Market Data.

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    Director Strategy • New Orleans, LA, US