Head of Digital Design, Website Optimization, and Content

Summary : At Great Wolf Lodge we're transforming the way guests discover, book, and experience our resorts. As the Head of Digital Design, Website Optimization, and Content (Manager of Digital) you'll lead the end-to-end strategy, design, and execution of digital experiences across greatwolf.com and other digital channels.

This Manager of Digital position combines UX / UI leadership, product management, and content strategy to create seamless, high-performing, guest-centered experiences that drive conversion, engagement, and business growth. You'll lead a talented team, partner cross-functionally, and leverage data-driven insights to elevate our digital ecosystem.

Responsibilities :

• Digital Strategy & Leadership
• Define and execute the digital vision, setting priorities for design, optimization, and content.
• Shape the guest journey across all digital touchpoints, driving conversion and business results.
• Partner with senior leadership to influence digital strategy and align with broader organizational goals.

2. Website Optimization & Performance

3. Design Excellence & User Experience

4. Product & Content Management

5. Cross-Functional Collaboration

6. Team Leadership & Development

Qualifications :

Preferred Qualifications :

Estimated Salary Range :

$140,000 - $175,000 annual base salary

An employee's pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of Great Wolf's total compensation package. Other rewards may include annual bonuses, a Paid Time Off policy, and other perks.

This contractor and subcontractor shall abide by the requirements of 41 CFR 60-1.4(a), 60-300.5(a) and 60-741.5(a). These regulations prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, sexual orientation, gender identity, national origin, and for inquiring about, discussing or disclosing compensation. Moreover, these regulations require that covered prime contractors and subcontractors take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.