Specialist Performance Marketing

Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leader in live entertainment, delivering unforgettable experiences while forging deep connections with diverse and passionate audiences. The Companys portfolio includes a collection of world-renowned venues New Yorks Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall, and Beacon Theatre; and The Chicago Theatre that showcase a broad array of sporting events, concerts, family shows, and special events for millions of guests annually. In addition, the Company features the original production, the Christmas Spectacular Starring the Radio City Rockettes, which has been a holiday tradition for 90 years. More information is available at www.msgentertainment.com.

Who are we hiring?

The Specialist , Performance Marketing is responsible for supporting the Performance Marketing team with creation and implementation of best-in-class digital marketing initiatives, including expertise utilizing various marketing channels such as CRM (e.g., email and SMS marketing) and proficiency in Salesforce Marketing Cloud. Th e Specialist Performance Marketing will support all MSG brands including Rockettes, Concerts & Bookings, New York Rangers and New York Knicks.

What will you do ?

• Own end to end creation and deployment of email campaigns across multiple brands
• Coordinate day to day deliverables, liaising with key internal stakeholders and external agency partners (i.e. content calendars, trafficking creative, ensuring quality assurance, etc.)
• Lead audience segmentation strategy to deliver highly targeted & personalized messages across channels to drive engagement and conversions
• Assisting management of all Marketing Cloud activities (e.g., Journey Builder, email functionality, SMS, data feeds, data warehouse connections)
• Collaborating in planning holistic email & SMS campaigns, partnering with Marketing Strategy teams to build out campaign strategy & recommendations to support ticket sales & ancillary marketing initiatives
• Partner with Data & Analytics teams on insights and execution of technical projects relating to marketing initiatives including new initiatives focused on customer data analysis
• Report on performance results and inform on best practices and learnings to key stakeholders
• Maintain business and / or technical documentation around business processes and marketing campaigns
• Research and recommend new innovations and testing opportunities to stay up to date on current trends

What do you need to succeed?

#LI-Onsite

Pay Range

$65,000 $90,000 USD

At MSG, we recognize the importance of upskilling employees talents and strengths so they can drive their careers forward. We are proud to offer a robust set of tools and resources to help employees understand their interests and purpose, harness their talents and obtain the skills they need to reach the next step in their careers. Growth and longevity for our employees are top priorities here.

We value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. In addition to federal law mandates, MSG complies with all applicable state and local laws governing nondiscrimination in all locations and will consider requests for reasonable accommodations as required.

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Have you ever been previously employed with the organization? (including, but not limited to Radio City Music Hall, Beacon Theatre, Chicago Theatre, NY Knicks, NY Rangers, Sphere Entertainment, or Sphere Studios)

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EEO

We value diversity and welcome employees of all backgrounds. Our Company is an Equal Opportunity Employer and provides equal employment opportunities without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, veteran status, or any other characteristic protected by law. We also strictly prohibit discrimination and harassment on these bases.

At this time, Federal law requires that we maintain a record a record of each employee's sex and race or ethnicity, and that we invite employees to voluntarily self-identify. The company is limited to the categories listed below, and the definitions for each category have been established by the federal government.

Submission of this information voluntary and refusal to provide it will note subject you to any adverse treatment. The information will be kept confidential and only be used in accordance with the provisions of applicable federal laws, including those which require the information to be summarized and reported to the Federal Government for civil rights enforcement purposes.

If you choose not to self-identify your race / ethnicity or gender at this time, the Federal Government requires that we determine the information by visual survey and / or other available information.

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