Marketing Operations Engineer - GTM

GTM / Marketing Operations Engineer

The GTM / Marketing Operations Engineer is a hybrid, systems-engineer role that sits at the intersection of Marketing, GTM strategy, and Operations. You will design, build, and optimize intelligent systems and workflows that scale SightCall's GTM engine (Marketing, SDR, Sales), ensure clean data, effective automation, and deliver measurable pipeline growth and efficiency.

This is a high impact, cross-functional role : you'll work with content, product marketing, demand generation, sales, and analytics teams to streamline processes and enable scale.

Key Responsibilities

• GTM Engineering & Automation
• Architect, build, and maintain AI-enabled workflows and automations for prospecting, lead enrichment, outreach, routing, and personalization.
• Implement integrations across marketing, sales, content systems, and analytics tools to ensure seamless end-to-end data flows.
• Automate nurture programs, lifecycle campaigns, and inbound / outbound motions, reducing manual overhead.
• Create dashboards, pipelines, and real-time reporting to track performance across the funnel and inform optimization.
• Marketing Operations & Systems Ownership
• Own and optimize the MarTech stack including WordPress (CMS), Salesforce (CRM), HubSpot (Marketing Automation), and Outreach (Sales Engagement) tools to support campaign execution, lead management, SAL / SQL flow.
• Define, maintain, and evolve workflows, operational rhythms (planning, launches, reporting).
• Ensure data hygiene : synchronized, clean, accurate across all systems. Handle segmentation, deliverability, analytics. Develop and manage lead scoring, segmentation, and attribution models to improve targeting, conversion, and downstream sales productivity.
• Cross-Functional Collaboration & Enablement
• Partner closely with content, product marketing, demand gen, sales, and analytics to align on messaging, asset deployment, campaign activation, performance insights.
• Document system processes, best practices, and train teams on use of tools, workflows, and GTM operations.
• Assist in campaign planning and execution, ensuring that content assets, collateral, and messaging are delivered into the GTM engine in time.

Qualifications

5+ years in Marketing Operations, RevOps, or similar; hands-on with GTM engineering, process building, and automation.

Experience with WordPress (CMS), Salesforce (CRM), HubSpot (Marketing Automation), Outreach (Sales Engagement) and integrating these tools for scalable GTM operations.

Experience with AI-powered GTM tools (ChatGPT, Clay, etc.) or APIs is a plus.

Systems thinking : Ability to analyze, map dependencies, build scalable, maintainable systems.

Data skills : Strong understanding of lead lifecycle, segmentation, scoring, attribution, and data architecture.

Collaboration & communication : Able to coordinate across multiple teams; clear documentation; good training / enablement skills.

Detail & process orientation : Focus on accuracy, consistency, performance, but flexible to adapt.

Why This Role Matters

You'll be a force multiplier for SightCall's GTM motion helping scale SDR / Marketing / Sales productivity. Through automation, systems, and clean data, you'll reduce cost of acquisition, improve lead conversion, and help deliver predictable revenue. - It's not just ops there's creativity in workflow, tool design, and integrating content and GTM strategy with engineering to deliver impact.