Regional Communications Director

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By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the world's largest humanitarian network?

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Job Description

WHAT YOU NEED TO KNOW (Job Overview)

The Regional Communications Director will guide and oversee communication, media, and public relations activities to drive business objectives and results, publicize the mission of the Red Cross, support revenue generation, and educate the public about how to access Red Cross services. Establish and maintain strong media relationships to drive positive media and brand exposure. Provide strategic leadership to counsel, influence, and manage communications processes and technologies. Collaborate cross-functionally to provide communication and marketing support as needed. Provide support, development and / or leadership guidance to all volunteers. This person will serve as an important component of the American Red Cross regional leadership team.

Key Responsibilities

• Leadership : Develop and execute a strategic communication and public relations plan that is aligned with the organizational communications and marketing strategies to support service delivery and revenue generation efforts across all lines of business.
• Strategy : Develop and execute an effective communications strategy to respond to support requests.
• Media Relations : Lead regional communications team and collaborate with regional executive, executive directors and others to execute determined media relations strategy.
• Public Affairs and Crisis Communications : Lead regional (and potentially national) disaster public affairs activities.
• Social Engagement : Lead and implement a social media engagement strategy for the region.
• Marketing Support : Lead region integrated campaign / program development in collaboration with Field Marketing and Regional Financial Development.
• Internal Communications : Support development of strategic and change management communications.
• Volunteer Engagement : Lead the regional communications director in building, engaging and supervising a regional communications and disaster public affairs volunteer team.

WHAT YOU NEED TO SUCCEED (Minimum Qualifications)

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Benefits For You

As a mission-based organization, we believe our team needs great support to do great work. Our comprehensive package includes :

The American Red Cross is an Equal Opportunity / Affirmative Action employer.

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