Vice President, Philanthropy & Major Gifts

Keel Digital Solutions is a fast-growing, mission-driven brand dedicated to supporting the mental health of first responders nationwide. At the intersection of innovation and impact, we empower the National Peer Support Network through bold creativity, digital engagement, and powerful storytelling.

As part of our next chapter, Keel is helping to establish the United We Support Foundation as a 501(c)(3) charitable organization focused on advancing mental health support for first responders across the country. The Vice President, Philanthropy & Major Gifts will operate primarily in this capacity, leading the Foundation’s national fundraising strategy and building a sustainable philanthropic engine to fuel its mission.

This senior leadership role will drive major gift initiatives, cultivate transformational donor relationships, and lay the groundwork for long‑term growth of our programs and advocacy efforts. Reporting to the CEO, the VP will play a pivotal role in scaling our impact and strengthening support for those who serve.

Responsibilities

Lead and aid in the launch of the United We Support Foundation as a 501(c)(3) advancing first responder mental health, and lead national and local brand development with consistent, creative, and emotionally resonant activation across all channels.

Design and launch scalable campaigns and toolkits that empower audiences and foster peer connection at the local and state levels.

Develop and execute crowdsourcing campaigns that activate local civilian communities, harnessing authentic storytelling to drive advocacy, raise awareness, and mobilize grassroots support for first responders.

Partner with executive leadership to define annual marketing strategies aligned with organizational growth and emerging trends.

Oversee marketing budgets across media, creative, events, and strategic partnerships.

Drive performance and lead content strategy across social media platforms, including Instagram, TikTok, and emerging channels.

Lead media planning and execution in collaboration with internal teams and external agencies.

Build and nurture strategic relationships within the mental health, public safety, and media sectors to amplify brand visibility.

Collaborate cross‑functionally with product, creative, and technology teams to deliver cohesive, high‑impact initiatives.

Qualifications & Skills

10+ years of progressive leadership experience in philanthropy, not‑for‑profit organizations, and mission‑driven companies, with a strong emphasis on mental health, public safety, and community engagement initiatives.

Deep expertise in marketing strategy, performance analytics, and customer lifecycle management, with a focus on engagement and retention.

Strong financial acumen, with experience managing large budgets, agency partnerships, and vendor ecosystems.

Empathy‑driven mindset, with a passion for supporting first responders and enhancing the client’s experience in a service‑based environment.

Proficiency in digital marketing platforms, with a data‑driven approach to campaign optimization.

Exceptional communication, presentation, and leadership skills, with the ability to inspire cross‑functional teams and external stakeholders.

Familiarity with national healthcare and mental health landscapes is a plus.

Work Environment & How to Apply

You will be part of a dynamic and collaborative team environment where your contributions directly impact the success of our organization. We value individuals who demonstrate integrity and professionalism. If you are passionate about marketing, social media and content creation and eager to make a difference, we encourage you to apply for this exciting opportunity.

Keel Digital Solutions is an equal opportunity employer and employs personnel without regard to race, ancestry, place of origin, color, ethnic origin, language, citizenship, religion, gender identity, sexual orientation, age, family status, disability, physical and / or mental handicap or financial ability.

While remaining alert and sensitive to the issue of fair and equitable treatment for all, Keel Digital Solutions is committed to helping individuals with disabilities participate in the workplace and ensure equal opportunity to compete for jobs. If you require accommodation, please email sanjanao@keel.digital for further assistance. Please note this email address is intended for use only to request accommodation as part of the application process. Any other correspondence will not receive a response.

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