Sr. Marketing Technology Manager | Lead Management

Overview

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed. Join us to transform the way the world works.

This role is based in a hybrid environment (home and LinkedIn office on select days, as determined by business needs). The work location can be Mountain View, San Francisco, or New York City.

Responsibilities

• Lead Process Management : Define and continuously refine end-to-end lead management applications, from intake and processing to quality assurance and routing within Salesforce (SFDC) and Microsoft Dynamics. Collaborate with Engineering partners to optimize alerting and monitoring reports and KPI dashboards that measure lead pipeline performance and effectiveness.
• System Troubleshooting : Identify, prioritize, and resolve complex issues within the MarTech stack, including the internally built Lead Management Pipeline, and integrations with Salesforce, Dynamics, Responsys, On24, Campaign Manager Tool, and other systems; collaborate closely with Engineering partners.
• Rules Management : Build, manage, and update Lead Preprocessor, Lead Filter, and Lead Routing rules across the marketing technology ecosystem. Conduct end-to-end testing of system integrations and new lead types, validating proper lead flow and functionality before deployment.
• Cross-Functional Collaboration : Partner with Marketing, Sales, Engineering, and Data Science teams to ensure full integration, alignment, and optimization of the Lead Pipeline and MarTech ecosystem. Work with Sales Operations and Marketing on cross-functional initiatives to ensure seamless lead flow and operational alignment. Provide guidance on best practices for managing lead pipeline updates and changes.
• Technology Optimization : Own, maintain, and optimize the marketing technology stack to enable efficient lead generation, distribution, and reporting, ensuring seamless processing of inquiries (INQs) and marketing-qualified leads (MQLs). Implement new lead routing strategies and evaluate the lead pipeline to identify improvement opportunities across the stack.
• Process Scalability : Establish scalable processes that adhere to best practices in campaign and lead management, supporting both inbound and outbound marketing. Analyze lead management data to generate actionable insights and recommendations for optimizing marketing and lead processes.
• Performance Monitoring : Continuously monitor lead flow and system performance, identify opportunities to enhance efficiency, and drive marketing and sales effectiveness. Use reports, dashboards, and alerts to monitor lead pipeline health and proactively address performance issues.

Qualifications

Basic Qualifications :

Preferred Qualifications :

Suggested Skills

Compensation and Benefits

LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $125,000 - $195,000. Actual compensation packages are based on factors such as skill set, depth of experience, certifications, and work location. The total compensation may include annual performance bonus, stock, benefits, and / or other incentive plans. For more information, visit

Additional Information

Equal Opportunity Statement

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful. If you need a reasonable accommodation, contact and describe the specific accommodation requested for a disability-related limitation. Examples of reasonable accommodations include documents in alternate formats, interviews in an accessible location, service dog, or a sign language interpreter. A response will be provided within three business days.

LinkedIn will not discharge or discriminate against employees or applicants for inquiring about pay. However, employees who have access to compensation information may disclose it only in specific circumstances.

San Francisco Fair Chance Ordinance

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement

As a federal contractor, LinkedIn follows pay transparency and non-discrimination provisions described at this link :

Global Data Privacy Notice for Job Candidates

Please follow this link to access the document that provides transparency around the handling of personal data of employees and job applicants :

#J-18808-Ljbffr