Digital Marketing Communications Senior Manager

If you are a strategic marketer with a proven history of delivering superior results, this role may be for you!Performance marketing is a critical acquisition channel and we’re seeking an innovative, collaborative, data-driven Digital Marketing Communications Senior Manager that understands the value of delivering outstanding customer experiences to lead our Autotrader / Kelley Blue Book performance marketing efforts.You’ll collaborate with top-tier agencies, optimize paid search, display, and social media campaigns, and leverage emerging trends to stay ahead of the curve.Your expertise will help shape our product offerings and maximize ROI.Plus, you’ll mentor a talented team (this role is not a people leader) and manage budgets efficiently.If you’re passionate about digital marketing and ready to make an impact, we want to hear from you!

What You’ll Do

Be a Leader

Lead Performance Marketing planning as the main point of contact for all things Autotrader / Kelley Blue Book (paid Search Engine Marketing, Display, social, external partnerships, sitewide traffic trends, etc.)

Develop and execute integrated, multi-channel, Performance marketing campaigns on a national scale to drive growth while closely partnering with brand marketing to ensure full funnel planning.

Lead agencies to flawlessly execute performance campaigns inclusive of search, native, display and social including but not limited to annual planning, daily / weekly calls, reporting, test results, etc.

Participate in producing, analyzing and presenting business projects such as Media Mix Modeling as well as monthly / annual forecasting

Be a Disruptor

Identify areas of opportunity for Autotrader / Kelley Blue Book through innovation by leveraging emerging trends, market evaluation and analytical insights

Bring forth disruptive marketing strategies, develop POVs and launch tactics to reinforce Autotrader / Kelley Blue Book's unique value proposition and rigorously test and evaluate ideas within a consumer‑centric framework

Keep ahead of emerging technologies including AI, competitive insights and the digital industry trends to push innovation and thought leadership on an ongoing basis

Be a Storyteller

Leverage storytelling ability to describe marketing's impact on the business and the influential role it plays when helping consumers through the vehicle shopping process.

Be a Collaborator

Effectively partner with internal stakeholders such as product, marketing analytics, marketing technology, decision sciences, finance and others to enhance product offerings, data accuracy, forecasting capabilities, etc.

Seamlessly partner with brand marketing teams to ensure holistic planning and execution approach, understanding how performance marketing fits in and influences campaigns.

Own relationships with external partners including direct partnerships with vendors and others to ensure business alignment, expectations and traffic goals are met.

Compile documentation and work with Tech leads to enhance first party data tracking and push product ideas for implementation (pixels, feeds, audience management, etc)

Be a Project Manager

Seamlessly manage deliverables, maintain budget documentation, billing, department communication, reporting, meeting organization, etc.

What’s in It for You?

A competitive salary and top‑notch bonus / incentive plans.

Exceptional work‑life balance, flexible time‑off policies and accommodating work schedules.

Comprehensive healthcare, with multiple options for individuals and families.

Generous 401(k) retirement plans with company match.

Professional development and continuing education opportunities.

Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.

Extra perks like pet insurance, employee discounts and much more.

Check out all our benefits.

Minimum

Bachelor’s degree in related discipline and 8 years of marketing experience, with a strong focus on digital media including Paid Search, Display and Social. The right candidate could also have a different combination, such as a master's degree and 6 years’ experience; a Ph.D. and 3 years of experience; or 12 years' experience in a related field.

Strong business acumen with ability to leverage data and insights into actionable results

Ability to effectively manage and prioritize heavy workload and meet deadlines in a fast‑paced environment.

Experience planning and overseeing national campaigns with multi‑million‑dollar marketing budget.

Strong written, verbal, problem‑solving skills

Ability to work effectively with senior leaders and other key stakeholders throughout the organization

Experience managing advertising agencies and vendors

Travel : 10%

Preferred

Degree in Marketing, Communication or related field.

Advertising agency experience a plus

USD 119,600.00 - 199,400.00 per year

Compensation includes a base salary of $119,600.00 - $199,400.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.

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