Vice President, Audience Strategy

Company description

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a bottom‑up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole‑person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.

Because we know that heat arises at the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds : data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.

Overview

Media always starts with an audience. Audience Design is the intersection of Strategy, Data & Tech applied to drive growth on behalf of our clients and their brands. With the power of Epsilon Identity at the center, we can unleash these capabilities at massive scale at Publicis Groupe. Our team is a mix of researchers, strategists and technology experts and consultants.

The Vice President, Audience Strategy will support internal agencies and clients by leveraging data and analytics to drive audience strategy, deliver actionable insights, and enhance targeting efforts. This role will require strong analytical skills, data fluency, and collaboration with cross‑functional teams. The ideal candidate will have experience in media, creative, content, and / or analytics disciplines. Knowledge of research techniques and segmentation techniques are critical. Candidates should also have applied knowledge of commonly used advertising technology.

Responsibilities

• Work directly with clients and internal teams to establish a clear vision, core behaviors & ways of working for an audience‑first approach to business / brand strategy.
• Define and guide new ways of working that enable an audience strategy to inform creative, content, media, and analytics workflows through the lens of audience science, leveraging Epsilon, proprietary data products, and third‑party audience platforms.
• Apply proprietary audience intelligence capabilities to help answer clients’ biggest business challenges and uncover new, undetected revenue and growth opportunities.
• Continuously survey pulse of client and client‑industry needs to prompt and feed innovative ideas / solutions to internal teams.
• Build and hone deep and trusting relationships with decision‑makers / influencers at assigned clients to foster new business opportunities.
• Proactively ideate with team and colleagues to produce novel (award‑worthy) solutions for clients.
• Participate in new business pitches as required.
• Drive continual evolution of high‑performance culture through active networking with prospective candidates, performance management, and employee engagement.
• Stay up‑to‑date on technology, tools, techniques, communication software, social media and self‑awareness.
• Must have expertise in both Online and Offline media experience, including TV, Display, Search, Social, and Mobile.
• Demonstrated ability to establish high levels of trust and credibility internally and externally, able to influence others to action.
• Excellent written, verbal and presentation skills – effectively presents formal POVs internally and externally.
• Strong leadership skills and general management orientation.
• Critical assessor of talent – builds and motivates high‑performing teams.
• Demonstrated critical thinking skill and strong problem‑solving skills – navigate effectively through difficult issues, build required consensus to drive business needs and results.
• High results‑orientation, able to effectively juggle and prioritize many competing demands – high tolerance to effectively manage change.
• Team oriented – approachable and viewed as coach and mentor to others.
• Actively participate in critical assessment of assigned talent at all levels and ensure developmental plans and feedback in place to support motivation, retention of high‑performance team members, and manage succession.
• Has exhibited strong communication skills with senior level roles, and has the ability to explain complex concepts to diverse audiences.
• Accountable for Director, Associate Director, Manager, and Associate level deliverables.
• Showcase the ability to manage & mentor others.
• Accountable for onboarding and team readiness.
• Inspire growth and innovation.

Qualifications

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

Compensation Range : $156,560- $246,330 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12 / 30 / 2025.

All your information will be kept confidential according to EEO guidelines.

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