Associate Director, Targeted Therapies Marketing, US Oncology

Associate Director, Targeted Therapies Marketing

Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible. Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.

We are looking for an experienced, results-oriented, and strategic marketer to join our strong team in the role of Associate Director, Targeted Therapies Marketing within the US Oncology Marketing organization. This individual will be a key member of the US Oncology Thoracic team and will assist in the development and implementation of brand strategic planning, marketing programs, strategic positioning, and tactical implementation for BMS's targeted therapy portfolio in the thoracic space. Data and insights will be used to assess market potential, identify opportunities and barriers, shape strategy, and foster collaboration with cross-functional partners. This role offers the opportunity to directly impact patient outcomes and advance the future of oncology marketing for the thoracic portfolio. The position will report to the Director of Thoracic Marketing.

Key Responsibilities :

• Lead or support the development and execution of key HCP workstreams and tactics for targeted therapies within the thoracic portfolio.
• Work collaboratively with medical, legal, and promotional compliance teams to develop and execute high-impact marketing materials.
• Navigate internal review processes and work with external partners to ensure timely and accurate preparation of tactical projects in support of thoracic targeted therapy indications.
• Serve as the primary point of contact with external agencies / partners (e.g., AOR) to develop HCP promotional materials and tactics.
• Regularly evaluate competitive landscape and marketplace dynamics specific to targeted therapies in thoracic oncology.
• Initiate and manage multiple projects, working cross-functionally with matrix stakeholders.
• Interact with customer-facing teams to mine customer insights, leading to the development of professional promotional strategy and materials.
• Drive market research and interact with top US KTLs to understand the current treatment landscape and inform key commercial decisions.
• Strategically position the targeted therapy portfolio and incorporate new data and assets.
• Develop and present leadership brand overviews to internal and external stakeholders.
• Make strategic recommendations based on key internal and external medical and clinical updates from congresses, publications, etc.
• Work closely with other members of the thoracic matrix team (i.e., medical, sales training, sales operations, patient marketing, payer marketing, market research, portfolio marketing, and channel planning) to ensure successful and timely tactical execution.
• Collaborate on digital and omnichannel marketing initiatives, utilizing analytics and insights to optimize campaign effectiveness.

Qualifications & Experience :

Compensation Overview : Princeton - NJ - US : $164,990 - $199,933. The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee's work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience. Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit https : / / careers.bms.com / life-at-bms / .

Company : Bristol-Myers Squibb. Req Number : R1596836. Updated : 2025-11-20 03 : 39 : 17.505 UTC. Location : Princeton-NJ. Bristol Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, pregnancy, citizenship, marital status, gender expression, genetic information, political affiliation, or any other characteristic protected by law.