Director - Product Marketing

Director of Product Marketing

Validity’s Director of Product Marketing will drive business results by developing and executing effective product marketing strategies. This role builds and executes go‑to‑market strategies designed to drive product awareness and adoption, contributing to revenue growth. The candidate will craft differentiated messaging, refine product positioning, and translate customer needs into marketing inputs.

Position Duties and Responsibilities

Collaborate cross‑functionally to define, develop, and communicate the product marketing strategy.

Partner with product management—leveraging key market, buyer, and competitive insights—to inform the product roadmap.

Develop value‑based messaging and positioning that communicates how Validity products uniquely address customer challenges, bringing the story to life through collateral, web content, use cases, videos, presentations, pitch decks, and more.

Develop effective campaigns that drive brand awareness and customer interest to generate sales leads and grow revenue.

Track key performance indicators (KPIs) related to product adoption, customer engagement, and revenue generation to assess the effectiveness of product marketing strategies.

Drive go‑to‑market planning and execution for new products and features, working cross‑functionally to ensure a successful launch and reporting on post‑launch KPIs.

Ensure competitive intelligence is up‑to‑date and that sales, marketing, and product teams are well‑informed with accurate, actionable information.

Maintain and evangelize a deep understanding of our products, customers, prospects, competition, and market to internal teams and external audiences, ensuring clear communication and alignment on product roadmaps, key initiatives, and performance metrics.

Required Experience, Skills, and Education

8‑year minimum experience in Product Marketing for an Enterprise B2B organization.

Deep understanding of product marketing principles, strategies, and best practices.

Domain expertise within marketing success platforms and customer data management solutions, as well as digital marketing and email technologies.

Understanding of Validity’s target market and competitive landscape.

Content expertise : strong messaging / positioning skills and solid writing skills for creating documents, presentations, articles, and compelling copy.

Data‑driven and results‑focused—skilled at developing strategy and delivering hands‑on, tactical execution.

Excellent communication, presentation, and storytelling skills; ability to articulate complex ideas clearly and persuasively to both internal and external audiences, translating technical complexity into clear, compelling narratives.

Experience launching new products.

Experience working in a high‑velocity SaaS company focused on rapid growth and continuous innovation, requiring quick decision‑making, agility, and a strong emphasis on speed to market and revenue growth.

Understanding of the sales motions that underpin a high‑velocity SaaS business.

Preferred Experience, Skills, and Education

Bachelor’s degree in business, sales management, marketing, computer science, engineering, or a related field.

Experience managing and scaling teams.

Salary

Salary range : $135,000 – $155,000 plus benefits, bonus opportunities, and stock options. Final salary may vary depending on skills, location, and / or experience.

About Validity

For over 20 years, tens of thousands of organizations around the world have relied on Validity solutions to target, contact, engage, and retain customers—using trustworthy data as a key advantage. Validity’s flagship products—Everest, DemandTools, BriteVerify, and GridBuddy Connect—are all highly rated, #1 solutions for sales and marketing professionals. These solutions deliver smarter email campaigns, more qualified leads, more productive sales, and ultimately faster growth.

Validity is a truly unique company—with massive revenue growth, top‑tier investors, 5‑star product ratings, a proven ability to acquire and integrate top tech companies, and a winning culture that fosters hard work, trust, and fun.

Headquartered in Boston, Validity has offices in Denver, London, São Paulo, and Sydney. For more information, connect with us on LinkedIn, Instagram, and Twitter.

Equal Opportunity Statement

Validity is proud to be an equal‑opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants for employment regardless of actual or perceived race, color, ancestry, national origin, citizenship, religion or creed, age, physical or mental disability, medical condition, AIDs / HIV status, genetic information, military and veteran status, sex, parental status, gender identity and expression, sexual orientation, marital status, or any other characteristic protected by applicable federal, state, or local law.

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Seniority Level

Director

Employment Type

Full‑time

Job Function

Marketing and Sales

Industries

Software Development

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