Marketing Communications Manager - San Diego, CA Office

Overview

The Marketing Communications Manager plays a key role in the successful execution of BluPeak Credit Union’s marketing and digital banking strategic plans. The manager supports the VP, Marketing and Digital Experience by driving initiatives that enhance the credit union’s visibility, digital transformation efforts, and member experience. This position holds the ultimate responsibility of managing the day-to-day operations of the marketing and digital banking team. This role is responsible for the execution and oversight of integrated marketing, internal and external communications, and brand management initiatives ensuring all messaging, campaigns, and materials consistently support the credit union’s brand, member engagement goals, and strategic objectives. The position collaborates cross-functionally with internal stakeholders to promote products, support digital adoption, and drive member growth.

Responsibilities

Marketing Strategy & Campaign Management

• Develops and implements integrated marketing campaigns to attract, engage, and retain members across digital and traditional channels.
• Leads cross-functional marketing initiatives including product rollouts, promotions, new technology launches, digital channel enhancements, and member onboarding communications.
• Oversees the development and maintenance of the marketing content calendar and coordinate execution across all digital, traditional and branch channels.
• Collaborates with creative and product teams to develop compelling marketing materials aligned with member needs and business goals.
• Maintains brand consistency across all internal and external communications and ensures adherence to visual and style guidelines.

Digital & Member Experience Support

Product & Program Marketing

Team & Project Management

Budgeting & Vendor Management

Data Analysis & Reporting

Compliance & Regulatory Support

Administrative & Strategic Support

SUPERVISORY RESPONSIBILITIES This position will manage up to 6 direct reports and carry out supervisory responsibilities in accordance with BluPeak’s policies and applicable laws. This position will also supervise third-party vendors and project teams as assigned.

Qualifications

EDUCATION and / or EXPERIENCE B.A. / B.S. degree in Marketing, Communications, or a related field. Minimum five years of direct marketing / communications experience is required, including a minimum of two years in a management / supervisor role. Strong knowledge of financial institution products, services, and competitors, along with experience in promotions, research, public relations, social media, and problem-solving preferred.

TECHNOLOGY PROFICIENCY

To perform this job, the employee must possess applicable technology skills. Strong phone and MS Office skills (including Excel, Word, Outlook, PowerPoint) and the ability to learn new programs as applicable. Must be proficient in desktop publishing environments, and have strong word processing and design software skills. Knowledge of Photoshop, Illustrator, In Design, and basic HTML required.

OTHER QUALIFICATIONS

BluPeak Credit Union is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law. Employment may be contingent upon BluPeak Credit Union’s receipt of an acceptable and job-related background check, drug screen and credit check, as applicable and permissible by law. BluPeak Credit Union is committed to working and providing reasonable accommodation to applicants with physical, mental disabilities and sincerely held religious beliefs. For more information, contact Human Resources.

PM17

Min

USD $78,000.00 / Yr.

Max

USD $100,000.00 / Yr.

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