Digital Content Specialist

Responsibilities

inputting strategic plans to support promotional activity and product priorities through content on the websites, as well as managing the daily production of the website creative

works closely with the E-commerce Strategy Manager, Creative / Marketing team and Web Operations team to create the best customer experience and optimize site KPIs

Create, develop and maintain all daily, monthly and ad-hoc content briefs that impact the website, serving as the key document for development partners

This includes providing direction on all components of the website layout, promotional hierarchy and details, calls to action, special URLs needed, content images, etc.

Review and approve all site creative and developmental assets with internal partners

Establish efficient and collaborative working relationships with key internal partners (Creative, Brand Strategy, Marketing Ops, Email, Digital Marketing) in order to align on promotional strategy at the daily level across all channels

Work with cross-functional counterparts to align on linking and sequencing strategies

Collaborate with Ecommerce Operations team to review upcoming site cadence, product sequencing and requests for special category creation to support site communication clearly and effectively

Requirements

1-3 years working as a content specialist or strategist in the online space, preferably within the retail environment

Ability to manage multiple projects and processes in a fast-paced, deadline-driven environment

Ability to work independently and take ownership over their part in a process

Proven ability to build relationships to generate alignment and work effectively within a cross-departmental team

Experience with Project Management Tool or similar technology

Knowledge of Content Management Systems and website production processes

Highly flexible and nimble with ability to quickly alter course when necessary

Extremely detail-oriented with ability to review digital experiences proficiently

Benefits

merchandise discount at select KnitWell Group brands

Support for your individual development plus opportunities for career mobility within our family of brands

A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities

Medical, dental, vision insurance & 401(K)

Employee Assistance Program (EAP)

Time off – paid time off & holidays

On-site : This position works on-site at least 4 days per week consistent with the needs of the business at our Lane Bryant office location in Columbus, OH

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