Director, Enterprise Applications

Who We Are

Parenting isn’t picture‑perfect. It’s messy, hilarious, exhausting, and life‑changing — sometimes all before noon. That’s where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot‑sucker — the NoseFrida — and has grown into a 200+ product lineup that supports families through every stage : from fertility and postpartum recovery to baby care and beyond.

We don’t shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.

You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorn’s leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we’re helping parents everywhere feel a little more human and a little less alone.

How You Will Make an Impact

Frida is seeking a Director of Enterprise Applications to lead the strategy, governance, and optimization of all enterprise systems across the organization. This role will oversee the applications supporting Finance, Operations, Fulfillment, HR / People, Marketing, Product Management, and Product Development, ensuring technology effectively enables business growth, scalability, and cross‑functional collaboration.

The Director will manage Frida’s business applications ecosystem, with primary ownership of NetSuite and responsibility for surrounding applications that interact with it. This leader will ensure business systems are reliable, integrated where relevant, and provide clean, trusted data to support decision‑making. The Director will define enterprise analytics needs, guide governance around master data, and ensure alignment with the Data & Integration, Change Management & AI, and IT Service Delivery teams to maintain a connected and secure environment.

Responsibilities to include :

Enterprise Applications Strategy & Ownership

• Own and manage Frida’s suite of enterprise applications, including ERP (NetSuite), HR / People systems, Fulfillment / WMS / Operations, Finance, Marketing, PM / PD, and other operational platforms.
• Develop and maintain a multi‑year enterprise applications roadmap that aligns with Frida’s business goals, scalability needs, and technology strategy.
• Lead key system initiatives, implementations, and enhancement projects that impact or integrate with NetSuite.
• Continuously assess opportunities to drive internal efficiency through process optimization, automation, and system enhancement across the enterprise ecosystem.
• Partner with business leaders to identify requirements, prioritize enhancements, and deliver solutions that drive efficiency and insight across the enterprise.
• Establish consistent governance frameworks for system changes, documentation, and business process alignment.

Enterprise Application Support, Master Data & Governance

Analytics & Business Insights Enablement

Leadership & Collaboration

Drive close collaboration with :

What You Will Need

Who You Will Work With

Frida is an organization that values collaboration and community. As the Director, Enterprise Applications, you will work closely with Finance, Operations, Marketing, Product Development and People teams.

Our Ways of Working

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays ‑ Thursdays.

Why You Will Love Working at Frida

Robust health benefits including :

EEO

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Privacy Policy

By applying for this position, you acknowledge and understand that your information will be used as described in Frida’s Job Applicant Privacy Policy : https : / / frida.com / pages / fridababy-job-applicant-privacy-policy

Agency and Third‑Party Submissions

Please note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes.

Fraud Disclaimer

Fridababy LLC will never request personal information (i.e. Social Security number, bank account, or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods, not unofficial platforms such as WhatsApp, Telegram, or personal email accounts. All legitimate communication will come from an official @frida.com or @fridababy.com email address or through our verified recruiting partners.

If you receive any suspicious outreach claiming to represent Fridababy LLC, please report it to frida.hr@frida.com or cyber@frida.com. Your safety and privacy is our priority.

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