Job Title
Develop, execute, monitor, and optimize Paid Social campaigns focusing on LinkedIn, X, and YouTube advertising. Plan, execute, and optimize programmatic display campaigns using demand-side platforms (DSPs) to increase reach and improve targeting efficiency across relevant audiences. Conduct audience segmentation research; develop compelling ad copy / testing strategies.
Key Responsibilities
Develop, execute, monitor, and optimize Paid Social campaigns focusing on LinkedIn, X, and YouTube advertising.
Plan, execute, and optimize programmatic display campaigns using demand-side platforms (DSPs) to increase reach and improve targeting efficiency across relevant audiences.
Conduct audience segmentation research; develop compelling ad copy / testing strategies.
Requirements
Proven experience in developing and managing paid social campaigns.
Strong understanding of programmatic display advertising and DSPs.
Excellent analytical skills with a focus on campaign optimization.
Requisition ID : [Removed]
Digital Paid Social • Redwood City, CA, US